Radar Hill Blog

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Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

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Business 2 Business Newsletter

Businesses depend on other businesses to thrive. Be it a website, printing supplies, packaging supplies, catering, or bookkeeping, a business cannot operate completely independently from other businesses. We at Radar Hill have created and maintain hundreds of websites, and this newsletter will focus on our clients whose clientele is other businesses. Essentially, this newsletter is from a business featuring businesses who focus on businesses.

If you use any of the services below, let us know!

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August 16: Google Partners Retail Marketing Event

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our

Google Partners Connect Retail Event

Wednesday August 16th

What Is A Google Partners Connect Event?

Google Event is where Google hosts a live webinar focused on a specific area or industry of online marketing. Recent ones have included the home services industry, automotive industry, and video marketing. If you have been thinking about doing more online advertising, these workshops are extremely beneficial. Not only are you listening to Google experts presenting to you the latest information in digital advertising, but Kendra Savich, our Google certified marketing and content specialist, is there to guide and answer any questions.

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July 12: Google Partners Video Marketing Event

 

Video Marketing: What Why Where When and How


Join Us For Our Google Partners Connect Event For Video Marketing

What:

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

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Then and Now Part 1: Responsive Websites

Then and Now Part 1: Why Have a Responsive Site?

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to stay current.

Continue reading

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We Are Hiring: Amazing Administrative Assistant

We are adding to the team at Radar Hill and have an opening for an awesome admin assistant, a new role for our agency to assist in the smooth running of our office.

If you are an intelligent, astounding individual with a high attention to detail, like to talk with people by phone or email, consider organization as one of your strengths, and can concisely put a message across, then we want to hear from you!

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May 17 Google Home Services Event: 3 Reasons You Should Come

Marketing booksAbout once a month we will be co-hosting events with Google, about how digital marketing can help specific industries thrive on the Internet. On Wednesday May 17th it is the Home Services industry that we will be focusing on, so if you or anyone you know is interested, please RSVP! It is a completely free talk, and it has the potential to bring in so much business, so really, what is stopping you from coming?

It is a completely free talk, and it has the potential to bring in so much business, so really, what is stopping you from coming?

Here are 3 reasons you should come:

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May 2: Introduction to Google AdWords – in Duncan!

Join us for an introduction to Google AdWords

Do you want to be #1 on Google? Or know someone who does?

But what if you were told that technically there is no such thing?

Google AdWords Work 

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Introduction to Google Analytics Workshop

Join Us For an Introduction to Google Analytics

Do you have difficulty understanding the graphs and numbers on your Google Analytics reports? Do you not even look at them because you don’t know what it all actually means?

Then come to our Introduction to Google Analytics Workshop!

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Home Renovations – Featured Businesses

After the snow and before the summer comes a time of cleaning, renewal and growth. For your home this could mean getting a bold new paint colour, a whole custom-built closet, transforming your yard into a thriving garden, or whatever else it needs to be the dream dwelling that you’ve always wanted.  Continue reading

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March 15: Google Partners Connect For Real Estate

Radar Hill is a Google Partner

In today’s digital world, the home buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. By understanding the digital real estate landscape, brokers can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.

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Radar Hill’s Annual Health and Wellness Guide

We care about the health and well-being of all our clients, friends, and family. Whether you need some assistance with a New Year’s resolution or you’re just looking for something to help maintain a healthy lifestyle, these Radar Hill clients can help. Continue reading

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