Contests on social media networks are pretty ubiquitous these days — and with good reason. Contests are a great way to build a social audience, expand your existing network of followers, namedrop your brand, and even direct people to your website. Despite that, the rules for running social media contests aren’t as easy or straightforward as you might think. There are tons of businesses out there that run social contests without ever reading the Terms of Service that they agreed to follow beforehand, which can result in unintentional violations… and even getting banned from the social network in question.
You don’t want to be one of those people! Luckily, running a profitable, legitimate contest on social media isn’t too hard, so long as you make sure you’re well-versed in the rules of your chosen network before you start building. To make this a little easier, we’ve complied a list of the current contest rules for the most popular social networks: Continue reading