Radar Hill Blog

Tag Archives: social media

Utilizing Facebook Groups for Your Business

Now more than ever, businesses are looking to redefine how they reach out and engage with their customers. One of the best tools they will have at their disposal will be Facebook groups.

In recent years, the dynamics of how businesses and audiences connect on Facebook has changed radically, with groups becoming ever more popular among users, and the Facebook experience shifting towards centring groups and paid advertising as the primary marketing channels. 

In this post, we’re going to look at how to use these groups to build community and generate passive income, as well as some key tips on how to make the most of your Facebook group. 

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How To Maintain Your Online Presence During a Pandemic

It can feel like the business world is grinding to a halt right now. But the reality is that your business should still be reaching out, even if it feels like you have nothing to offer.

Customers may not be lining up to buy from you, but they’re still searching and looking out for future purchases.

That’s why you need to be building your online presence, becoming a vital resource for your customers and maintaining engagement with your audience.  

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So You Want To Be A Success On Facebook – Avoid These Problems

For small businesses, Facebook can be one of the most effective tools when it comes to promoting your products and services, engaging with your audience, and extending your reach—however, this is something a lot of small businesses don’t achieve. But why is that?

We’ve identified some of the most common mistakes small businesses are making on Facebook and offered some actionable solutions to give them a path forward. 

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Social Media Marketing is Word of Mouth Marketing

Can you control what your customers say about you?  A business has dozens of opportunities to take control of the “word on the street” and it is essential that businesses know how to use social media to influence the conversations and turn talk into profit.

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Yes Social Media Will Help Your Business

There has never been such a widely used form of communication that has such a low cost. Why wouldn’t you take advantage and maximize its potential for your business? There is little risk and the rewards are huge. Social media is ubiquitous, with the vast majority of people use at least one platform, the major ones being Facebook, Twitter, and Instagram, although there are many more.

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Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

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Why You Shouldn’t Auto-Post from Twitter to Facebook

It may seem like a good idea to connect your Twitter and Facebook accounts, so that when you post to one account it will automatically post to the other. But what seems like a convenient tool for you, actually has a negative effect on your followers. Continue reading

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You are invited: An Introduction to Social Media for Real Estate

Are you in real estate or in a high-referral personal services / personal contact industry, and curious about doing social media for your business? Are you feeling overwhelmed by the flood of options but don’t know where to start? Start by joining us at this event to cover: Continue reading

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