Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.
Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Graphic Design, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Web Design
Tagged Business, Google, HTML, images, Optimize, programming, Schema, SEO, SERP, Then and Now, tips, website
As a site owner or even just as an Internet user, you may have heard whispers about SSL lately. A tech-savvy friend might have stressed the importance of using “secure sites”, or you may have seen an article announcing Google’s new favouritism for SSL. Maybe you read about the Heartbleed incident a few years back.
You may have brushed those mentions off. After all, what does some vague technical acronym have anything to do with you?
But the truth is this: SSL keeps your business safe.
How? It is an Internet security protocol that is used to encrypt information as it travels between the website server and your customers’ computers. This prevents mischief-makers from intercepting, reading, or changing that information as it travels.
SSL (which stands for Secure Sockets Layer; you can read more about it here) isn’t a new thing — it’s an established and reliable technology that’s been around for decades. It gets adopted more widely every year as the Internet gets bigger and more threats — from minor Internet vandals to malicious hackers —arrive to take a slice.
The sooner it’s on your website, the sooner your customers — and you— can reap the benefits.
We are looking for a budding PHP Programmer to join our team, who is willing to learn and be trained in-house. If you are a recent grad or underemployed, looking for full-time stability and a chance to grow and become phenomenal, we want to hear from you! Continue reading
We are looking for a Phenomenal PHP Programmer to join our team. If you are an experienced, intelligent, enthusiastic individual and a master at frameworks, ideally the CakePHP Framework, with complete fluency in PHP 5 and MySQL, a passion for usable application design, and a borderline OCD for web technologies, we want to hear from you! If you’re not Phenomenal, please don’t apply as you will be working with the Director of Awesomeness (seriously).
If you are a solo operator with a handful of clients to manage, but only want to be creative & do what you are phenomenal at, come talk to us to un-hook from the yoke of administrative drudgery, get out of the basement and join the living again.
We have an opening at Radar Hill for a Phenomenal PHP Programmer. Continue reading
Recently some good ideas for our SideCar Advantage [http://sidecaradvantage.com/ ] product had been submitted. I’ve implemented most of these. The following are the updates completed:
- Fractional Ownership – it is now possible to exclude properties that have Fractional Ownership.
- Strata Fee Limit – it is now possible to place a limit on the monthly strata fee.
- Age Restrictions – you can now place a limit on the youngest age permitted occupancy in a complex.
- BBQ Restrictions – some strata complexes impose BBQ restrictions.
- Pets – this information has been updated as well to follow the VREB/Matrix example.
I still have some updates to make with mobile homes. Your suggestions are welcome!
Jakob notes that humans cannot keep much information in their short term memories, especially pieces of data relating to computers and websites. Continue reading
At Radar Hill, we wage the ongoing battle against spam. Displaying email addresses on websites is one way. Help us to test.
After you’ve inherited a crappy and poorly programmed website from someone else, that was done by a ‘lousy programmer’, sure enough the site owner will ask for ‘stuff’ to be done. Here we go! Continue reading