Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).
The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses.
The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.
If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be.
How to drive more traffic and more leads to your website by leveraging statistics – learn about Google Analytics and Google Ads in this comprehensive 2for1 workshop!
Google is a key part of digital marketing in 2019, and this workshop is going to focus on two services, Google Analytics & Google Ads.
Do you want to rank #1 on Google?
What if you were told that the very idea of this is mostly a myth?
Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.
Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, SEO & Marketing, Workshops & Seminars
Tagged ads, AdWords, Google, Google AdWords, Marketing
How to drive more traffic and more leads to your website by leveraging statistics – learn about Google analytics and Google ads in this comprehensive 2for1 workshop!
Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, Workshops & Seminars
Tagged ads, Analytics, duncan, event, Google, google ads, Workshop
You are invited to come to our Google Partners Connect event on B2B Marketing Strategies
What is This?
A Google Event is when Radar Hill hosts a free live webinar focused on a specific area or industry of online marketing. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.
This event is focused on B2B online marketing. Decision-makers are 75% of the way through their purchase process before even reaching out to a brand, and when they are searching for a business to hire, 68% of the research is digitally driven. There is an average of 12 searches online before engaging with a brand.This means it is vital to be online, ready for prospective clients to find you.
Another thing to note is that using multi-screen is the default for B2B researches, but mobile searches are increasing. Having your ads and website adapted to fit both these mediums will maximize its impact. For example, 20% of searches are now done via voice search, and most Google Assistant requests are asked in natural speech. Having content that matches these search styles ensures that your digital presence is as effective as possible.
B2B marketing is hard. Get your online presence to the right person, at the right time. In this digital era, relying purely on word-of-mouth is not enough. Come to this Google workshop about B2B marketing strategies, and we will help you to implement effective methods.
Last year, digitally savvy small businesses were almost 3x more likely to increase calls, leads, and sales inquiries. Not only that, but the top 20% most digitally advanced businesses earned 2x as much revenue per employee.
Where: Radar Hill Boardroom, 5th Floor of 3301 Douglas Street
When: Wednesday, November 14th, 8:30 am – 11:00 am
How: Please RSVP here as seating is limited
This event is free and you don’t have to be a client of Radar Hill to attend.
Pass on this invitation to anyone who can benefit from knowing more about Google marketing strategies!
If you have any questions or would like more information please contact us.
Light refreshments will be served. See you there!
Digital marketing helps with:
- Reaching more customers
- Growing revenue
- Creating new jobs
Over the last year, digitally advanced small and medium-sized businesses experienced revenue growth that was nearly 4 times as high, vs. those businesses that do not have an effective online presence. It’s clear that businesses who embrace digital marketing are winning.
Radar Hill wants your businesses to be successful, and we are here to answer any and all questions you have about the online marketing of your business.
Join us for this free information session to learn how best to market yourself as a B2B business, and use effective strategies to connect with customers in the right place, at the right time.
Posted in At Radar Hill, Business Website Tips, Events, Products & Services, SEO & Marketing, Technology, Workshops & Seminars
Tagged B2B, Digital Marketing, event, Google, Google Marketing, Partners Connect
At this point in the Age of Internet, everyone knows that having secure passwords is a good thing. And yet, so few of us adequately protect our personal information. It can be difficult to know exactly where to begin when it comes to security in the digital age; there are so many different facets and scary information coming in from all sides, it is easy to blow past and ignore all of it. However, password security is critical, and for your sake, and your company’s, continue reading to remind yourself of the significance of password security. Let us know if you have any concerns or questions, we are here to help.
Posted in At Radar Hill, Business Website Tips, Local Business, News & Politics, Security, Technology
Tagged cyber security, digital, Google, Internet, password wallets, passwords, safe, scary, security
Internet safety is increasingly a concern, and there are continuously new ways that scammers and hackers can gain access to your information. However this is not a doom and gloom post, rather we will explain how you can help protect yourself and your customers by discussing what SSL – Secure Sockets Layer – is, and why you should have it installed on your website.
Posted in At Radar Hill, Business Website Tips, Local Business, News & Politics, Products & Services, Security, SEO & Marketing, SEO & Marketing, Software & Apps, Technology, Web Design
Tagged Google, Internet safety, lock, safety, Secure, security, SEO, SERP, ssl, website
Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web. This month – Retail
Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Events, Local Business, Local Events, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Workshops & Seminars
Tagged Business, event, Free, Google, Google Partners, Local, Marketing, Mobile, retail, strategies, Workshop