For small businesses, Facebook can be one of the most effective tools when it comes to promoting your products and services, engaging with your audience, and extending your reach—however, this is something a lot of small businesses don’t achieve. But why is that?
We’ve identified some of the most common mistakes small businesses are making on Facebook and offered some actionable solutions to give them a path forward.
Continue readingCan you control what your customers say about you? A business has dozens of opportunities to take control of the “word on the street” and it is essential that businesses know how to use social media to influence the conversations and turn talk into profit.
Continue readingThere has never been such a widely used form of communication that has such a low cost. Why wouldn’t you take advantage and maximize its potential for your business? There is little risk and the rewards are huge. Social media is ubiquitous, with the vast majority of people use at least one platform, the major ones being Facebook, Twitter, and Instagram, although there are many more.
Radar Hill has been in business for almost 17 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 17 years, and we are publishing a “Then and Now” blog series to illustrate what a website requires to stay current. This edition: Blogs
Then:
To be published in a medium that had an audience, you had to be a professional writer, or at least have your writing go through several stages of editing before being seen by the wider world. There were not many avenues where your business could have a consistent image projected of itself, unless you paid a lot in advertising. And even that had to go through many stages, there was no real avenue for direct business-owner-to-consumer content.
Now:
Anyone can publish their written work online, and it has the potential to be viewed by hundreds, if not thousands or millions, of people. While some might find this a negative attribute of the Internet, it is in reality a simple way to create and moderate your image. By writing blogs and content, you are more in control of your business, and can project a more personable and knowledgeable image directly to your target market.
It may seem like a good idea to connect your Twitter and Facebook accounts, so that when you post to one account it will automatically post to the other. But what seems like a convenient tool for you, actually has a negative effect on your followers. Continue reading
Are you in real estate or in a high-referral personal services / personal contact industry, and curious about doing social media for your business? Are you feeling overwhelmed by the flood of options but don’t know where to start? Start by joining us at this event to cover: Continue reading
Contests on social media networks are pretty ubiquitous these days — and with good reason. Contests are a great way to build a social audience, expand your existing network of followers, namedrop your brand, and even direct people to your website. Despite that, the rules for running social media contests aren’t as easy or straightforward as you might think. There are tons of businesses out there that run social contests without ever reading the Terms of Service that they agreed to follow beforehand, which can result in unintentional violations… and even getting banned from the social network in question.
You don’t want to be one of those people! Luckily, running a profitable, legitimate contest on social media isn’t too hard, so long as you make sure you’re well-versed in the rules of your chosen network before you start building. To make this a little easier, we’ve complied a list of the current contest rules for the most popular social networks: Continue reading
We, Radar Hill, have partnered up with LimeSpot to bring a whole new great product to our clients. First up to try this new product, a personalized online shopping store through Facebook, is Harlequin Nature Graphics.
“On Wednesday (Nov-5-2013), a three person LimeSpot team visited the head office of Harlequin Nature Graphics in [Cobble Hill], BC, Canada.
We were joined by a team from one of our partner firms Radar Hill. We had a great time integrating the inventory of Harlequin with LimeSpot to start the process of getting their Facebook Shop up in time for the big holiday rush. Continue reading
EDIT: It wasn’t made clear in the initial version of this post that Facebook keeps three different kinds of your Likes in three different areas, all with different privacy settings. The article has been changed to clarify this.
It seems there’s been a little chain-letter-style post making the rounds on Facebook lately, warning about your posts being automatically shared near and far unless you get your friends to remove “Comments & Likes” from their settings for your Facebook page. It goes something like this: Continue reading
Invitation to our Friday April 27 Workshop: Internet Marketing Continue reading
Social Media, also known as Social Networking, is defined as people communicating using new technology and online tools. It is a conversation, and is becoming vitally important for the success of most businesses. If you aren’t doing any social media and do not know where to start, or are unhappy with your results, join us to learn about Social Media and: Continue reading
This is from our February 24 workshops on Internet Marketing, for the busy business owner who wants to know effective strategies for increasing traffic and conversion rates for their websites. Continue reading