Radar Hill Blog

Tag Archives: Facebook

Then and Now Part 5: Blogs

Radar Hill has been in business for almost 17 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 17 years, and we are publishing a “Then and Now” blog series to illustrate what a website requires to stay current. This edition: Blogs

Then:
To be published in a medium that had an audience, you had to be a professional writer, or at least have your writing go through several stages of editing before being seen by the wider world. There were not many avenues where your business could have a consistent image projected of itself, unless you paid a lot in advertising. And even that had to go through many stages, there was no real avenue for direct business-owner-to-consumer content.

Now:
Anyone can publish their written work online, and it has the potential to be viewed by hundreds, if not thousands or millions, of people. While some might find this a negative attribute of the Internet, it is in reality a simple way to create and moderate your image. By writing blogs and content, you are more in control of your business, and can project a more personable and knowledgeable image directly to your target market.

Continue reading

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Why You Shouldn’t Auto-Post from Twitter to Facebook

It may seem like a good idea to connect your Twitter and Facebook accounts, so that when you post to one account it will automatically post to the other. But what seems like a convenient tool for you, actually has a negative effect on your followers. Continue reading

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You are invited: An Introduction to Social Media for Real Estate

Are you in real estate or in a high-referral personal services / personal contact industry, and curious about doing social media for your business? Are you feeling overwhelmed by the flood of options but don’t know where to start? Start by joining us at this event to cover: Continue reading

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Running A Legal Social Media Contest

Contests on social media networks are pretty ubiquitous these days — and with good reason. Contests are a great way to build a social audience, expand your existing network of followers, namedrop your brand, and even direct people to your website. Despite that, the rules for running social media contests aren’t as easy or straightforward as you might think. There are tons of businesses out there that run social contests without ever reading the Terms of Service that they agreed to follow beforehand, which can result in unintentional violations… and even getting banned from the social network in question.

You don’t want to be one of those people! Luckily, running a profitable, legitimate contest on social media isn’t too hard, so long as you make sure you’re well-versed in the rules of your chosen network before you start building. To make this a little easier, we’ve complied a list of the current contest rules for the most popular social networks: Continue reading

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LimeSpot joins hands with nature-inspired clothing retailer – Harlequin Nature Graphics

We, Radar Hill, have partnered up with LimeSpot to bring a whole new great product to our clients. First up to try this new product, a personalized online shopping store through Facebook, is Harlequin Nature Graphics.

Limespot logo“On Wednesday (Nov-5-2013), a three person LimeSpot team visited the head office of Harlequin Nature Graphics in [Cobble Hill], BC, Canada.

We were joined by a team from one of our partner firms Radar Hill. We had a great time integrating the inventory of Harlequin with LimeSpot to start the process of getting their Facebook Shop up in time for the big holiday rush. Continue reading

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On Facebook Privacy Rumours (or, How To Respect Your Friends’ Privacy On Facebook)

EDIT: It wasn’t made clear in the initial version of this post that Facebook keeps three different kinds of your Likes in three different areas, all with different privacy settings. The article has been changed to clarify this.

 

It seems there’s been a little chain-letter-style post making the rounds on Facebook lately, warning about your posts being automatically shared near and far unless you get your friends to remove “Comments & Likes” from their settings for your Facebook page. It goes something like this: Continue reading

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Invitation to our Friday April 27 Workshop: Internet Marketing

Invitation to our Friday April 27 Workshop: Internet Marketing Continue reading

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Radar Hill Workshop: The Benefits of Social Media – Friday April 13

Social Media, also known as Social Networking, is defined as people communicating using new technology and online tools. It is a conversation, and is becoming vitally important for the success of most businesses. If you aren’t doing any social media and do not know where to start, or are unhappy with your results, join us to learn about Social Media and: Continue reading

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Improving your Internet Marketing

This is from our February 24 workshops on Internet Marketing, for the busy business owner who wants to know effective strategies for increasing traffic and conversion rates for their websites. Continue reading

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Invitation to our Friday February 24 Workshop: Internet Marketing

This is aimed at the busy business owner who wants to know effective strategies for increasing traffic and conversion rates for their websites, including: Continue reading

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Upcoming Talk Sept.16 at Radar Hill with guest speaker Terri Davies: Embracing Online Marketing

 Since January 2010, over 100 small business owners have completed the Embracing Online Marketing series with Terri Davies in Victoria, BC. Terri keeps up with the rapidly evolving online marketing landscape to deliver the latest information in each of her seminars, while at the same time ensuring that the material is relevant to small business, easy to understand, and delivered in a fun and motivating atmosphere.

Join us in the Radar Hill boardroom for a chance to hear Terri speak about the opportunities available to you when you bring your business into the world of social media and blogging. You’ll find out how other small business owners are succeeding with online marketing, and learn about the upcoming Embracing Online Marketing courses.
Date: Friday September 16th
Time: 11:00 am
There is no charge for this talk. An RSVP is required as seating is limited. If the session is full we will add your name to the waitlist.

If you are interested in attending Terri’s Embracing Online Marketing courses later in September and October, here is the Registration form and be sure to use the special promo code RADAR to receive a discount of 15%. You can book the seminars individually, or choose several to attend.

Learn more about the Embracing Online Marketing courses, including dates, location, and pricing, on the Sociability.ca website.

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Social Media Camp Weekend

I like keeping myself and the staff up-to-date with technology and services. To keep ourselves informed of the most current fads, Shawn, Kendra, Dan and I recently jaunted over to the Social Media Camp Conference. Hosted at the Victoria Conference Center, it was the largest social media event to date in Western Canada and brought together many experts in various fields of media. We all attended numerous sessions, here I’ll mention just a hand-full.

I attended the welcoming address given by Dana Hutchings, Paul Holmes and Chris Burdge. I went to an informative workshop called ‘Advanced Twitter Strategies,’ with Terri Davies and Juhli Selby. They talked about strategies to better utilize Twitter and really get yourself known

In ‘Real People Build Communities’ Angela Crocker discussed how the core of a community is the people who make it vibrant, interesting and dynamic. She gave specific strategies on how to build a community and turn strangers into good friends.

I went to ‘Blogging for Business’ with Rebecca Bollwitt, which was about how to use a blog as a marketing tool for a business, and the type of content you would want to include in it. I also went to ‘Social Buying’ with Jason Scriven and Annalea Krebs. They shared the best practices for group buying promotions, which was interesting but not that helpful for us at Radar Hill.

I went with Shawn to ‘The Virtual Marketing Platform for Small Business’ with Robin Heppell. It was an excellent talk on how he used social media to help his family business. His approach to Social Media and other technologies is that they are current tools that businesses can use for deploying established principles and strategies such as relationship marketing.

I also attended the keynote addresses by Amber Naslund and Jay Baer, co-authors of The Now Revolution. The talk by Baer was awesome. He talked about the new era of instantaneous business. He explained how you must adapt you and your business to a market vastly different from what it was even a decade ago. I took so much information away from all these experts that I’m still distilling it all. Even so, I’ve already employed some of their wisdom with profitable results.

Shawn attended the Saturday sessions of the conference, which included the keynote address by Amber Naslund. She spoke about her book ‘The Now Revolution.’ For those who weren’t there, some attendees live-tweeted the talk.

Shawn found ‘Social Media for Non-Profits’ with Janis La Couvée to be helpful for some of our clients and some of the groups we support. He thought several things were notable to mention about the talk, such as that non-profits should have a media package (press releases etc.) and cultivate relationships with media. La Couvée also said that people get disappointed when traditional media does not show up for their events, but there often just isn’t the staff (reporters, photographers) to cover the events like there used to be.

Shawn listened to ‘Think your boring old business can’t be social? Think again!’ with Tim McAlpine. He found it to be an interesting and fun talk, but useless for us and most of our clients since it was about a very different type of clientele from the one we work for.

He went to a panel with Dr. Janni Aragon, Michael Geoghegan and Mat Wright called ‘Politics and Social Media.’ The three speakers talked and took questions from the floor about how politics affects social media. Shawn had his own interesting experience with social media during the talk as he tweeted and messaged other attendees he knew. It made him realize that, in any such venue, there is the public conversation, what the speaker is saying, and there can also be an underlying conversation going on with attendees and non-attendees. It will be one of the big uses of Twitter, and how journalists and strategists can get the perception of a political speech in real time.

Shawn’s favourite session was ‘YouTube 101’ with Rebecca Coleman. Shawn found it to be the most enjoyable and most useful sessions with the best presenter. Rebecca Coleman was knowledgeable, enthusiastic, and full of energy. She spoke about the enormous impact of video and how businesses can put it to use as a marketing tool. Coleman gave examples of the kinds of videos businesses could make, as well as demonstrated how to use and utilize YouTube for marketing purposes.

We all took away a lot of useful information from the Social Media Camp that we’re eager to put to use for our business and clients.

Shawn getting a Flash Your Gadgets snapshot at the 2011 Social Media Camp

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