For many email marketing is an afterthought — something that they don’t consider to be as crucial as social media or other forms of content marketing. These businesses are missing out on a golden opportunity.
Email marketing remains one of the most effective, and influential marketing methods — and it presents an array of intriguing possibilities for companies going forward.
Here are five reasons why email marketing is an effective option for businesses.
Continue readingWhen it comes to email scams, even the broadest and most basic of these attacks now have an underlying level of sophistication. The most common form they take will be one that imitates either an official bank account or Paypal email.
Continue readingEmail has changed drastically in the last few decades. It is no longer being used to sen
d plain text onto a single device that is checked a couple times a day, and support was relatively simple, as there wasn’t much involved in the whole process. Today however, emails have gotten a lot flashier, bigger, and much more frequent. This means that it takes a lot more to develop and sustain these programs. Continue reading
The GDPR is the new regulation coming into force 25 May 2018 across the European Union. The details of what it is and how to be compliant are discussed here, and why it is a good thing is explained here. In this article, the effect it has on Canada and email marketing will be explored. As before, this is not meant to be legal advice, and if you are concerned about being compliant, seek professional council! This is an introduction, as many people in Canada have not heard of GDPR before.
On Friday the 13th, join us for a talk and workshop on password security.
Almost every week, there is a news story about a site being hacked, or a data breach. Maybe you have experienced this directly? Last summer the login credentials of 117 million LinkedIn users were sold on the black market. Continue reading
Email is a significant part of your business. Email has evolved from the free service of yester-year into a critical communication medium. Continue reading
The Halloween festivities are over, ghosts, goblins and ghoulish ghouls are creeping and crawling back into their crates, and it is time for this season’s collection of useful tips, reviews, and links of interest.
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Scammers are getting more creative and sneaky everyday. They are always trying to find ways to trick you into clicking links and for the most part spam is obvious, but sometimes they make their emails look like other legitimate businesses such as eBay or PayPal. When you have your own website, the ones you really need to watch out for are domain scams. Continue reading
We are well into what some consider the real New Years – September, when so many activities and plans start fresh or get refreshed. We might give our time with a new push in our business, or a new volunteer activity. We may take a late vacation or a class to improve our knowledge. For this newsletter, here is our Give and Take.
Literally, we are going through our storage room and have unearthed many items that may be useful to someone else. These items are free to any Radar Hill clients, and we hope they can be of use: Continue reading
An eNewsletter, an email sent directly to your clients, means new business. If your current eNewsletter is failing to bring in new business it’s time to change.
Email is not reliable. The circuitous path that email traverses would make Indiana Jones choose a new line of business. 
A “good chance” is what email has of arriving at its final destination — here’s why.
Once an email has left your computer it takes on the Internet. This assumes that your ISP (Internet Service Provider like Shaw, Telus, etc.) accepts your email for processing after having passed a spam filter, volume throttle, and any other collection of tests they apply to try and squash non-legitimate email (as known as spam). Once the primary email server accepts your email, it quickly hands it off to the next email server. Your email will now pass through one or dozens more email servers — any one of them rejecting it for all kinds of reasons.
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Recently a friend of ours received an ominous email, purportedly from Gmail, indicating that his email account would be shut down. How could you tell if it was legitimate?
Here is what he was sent: Continue reading