For many email marketing is an afterthought — something that they don’t consider to be as crucial as social media or other forms of content marketing. These businesses are missing out on a golden opportunity.
Email marketing remains one of the most effective, and influential marketing methods — and it presents an array of intriguing possibilities for companies going forward.
Here are five reasons why email marketing is an effective option for businesses.
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The GDPR – General Data Protection Regulation – is regulation coming into effect on 25 May 2018. It has not made the news much in Canada, but it has the potential to affect every country in the world. So what is it exactly? In this article, we will be introducing what the GDPR is (do not be alarmed), the obligations of those involved (everybody), and how to be compliant (guidelines only).
We have two more blog posts about the GDPR, see here for the effect on Canada and Email blog, and here for why the GDPR is a good thing blog. If you’ve been hearing about it and been terrified about it, you might not be thinking it’s a good thing, but ultimately, this is going to protect people’s data, and give people more power when dealing with companies of all sizes.