When people think about blogging, their immediate thoughts turn to personal projects or creative outlets, but in reality, blogging is a vital tool for modern businesses. Many businesses owners still aren’t aware of the potential benefits that blogging could have for them. We’re going to fix that by telling you why putting a blog on your website will help make it a success.
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Blogging For Business? It’s Better Than You Think
Then and Now Part 5: Blogs
Radar Hill has been in business for almost 17 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 17 years, and we are publishing a “Then and Now” blog series to illustrate what a website requires to stay current. This edition: Blogs
Then:
To be published in a medium that had an audience, you had to be a professional writer, or at least have your writing go through several stages of editing before being seen by the wider world. There were not many avenues where your business could have a consistent image projected of itself, unless you paid a lot in advertising. And even that had to go through many stages, there was no real avenue for direct business-owner-to-consumer content.
Now:
Anyone can publish their written work online, and it has the potential to be viewed by hundreds, if not thousands or millions, of people. While some might find this a negative attribute of the Internet, it is in reality a simple way to create and moderate your image. By writing blogs and content, you are more in control of your business, and can project a more personable and knowledgeable image directly to your target market.
New website launched: Canada’s Temperance Foundation
Canada’s Temperance Foundation (CTF) is a non-profit foundation created by Miles Craig in Victoria, BC. The primary goal of CTF is to provide proactive education-based programs to Canadians on how alcohol and drugs negatively affect our society, and, to provide potential abusers with valuable information about alternatives. Continue reading
Website Re-design: Chemainus Garden Holiday Resort
Chemainus Garden Holiday Resort was created by and for people who love British Columbia’s natural beauty. They now have a beautiful new website to match, which features an elegant design, an integrated Blog, and a Content Management System that allows the new owners to easily update their website. Social Media Links and a Twitter Feed allow users to keep in touch and access the latest information from their favorite resort.