If you don’t know who is coming to your site, then you don’t know how to accurately market to them. You need to know exactly who is visiting your site, and you can do all that and more, with Google Analytics.Continue reading
Radar Hill Blog
Learn how to organize your clients efficiently.
Join us as we deliver a workshop explaining how to use a CRM (Customer Relations Manager), and how it can help your business. From tracking leads, creating follow up tasks, and storing all emails and files in an effective way, a CRM will make your business run more smoothly, which ultimately means more profit.Continue reading
A New Year, a New You. So goes the ritual of the New Year’s resolution, with each of us approaching the year to come with a clear list of goals and a hopeful optimism. Whether it’s going to the gym, saving money, or eating healthier, we always imagine that this is the year things will be different. However, so often what starts well will falter as the year goes.
Make this year a true game changer by simplifying your resolution and give yourself a clear goal with an obvious path: increase the profitability of your business. What makes this goal achievable? By simply updating your website. Here are 7 reasons why you should upgrade.Continue reading
Every week we do a live Facebook video bringing you the latest news from the Hill and online marketing tips. Recently we spoke about Worksafe BC and its anti-bullying training session.
A few months ago we had our Worksafe BC Bullying and Harassment training session. We brought in Ingrid Vaughan, who is an HR specialist. The session took an hour and a half, and we did this because since 2013 it has been a legal requirement in British Columbia that businesses have to conduct these sessions, to deal with harassment and bullying.
You are invited to come to our Google Partners Connect event on B2B Marketing Strategies
What is This?
A Google Event is when Radar Hill hosts a free live webinar focused on a specific area or industry of online marketing. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.
This event is focused on B2B online marketing. Decision-makers are 75% of the way through their purchase process before even reaching out to a brand, and when they are searching for a business to hire, 68% of the research is digitally driven. There is an average of 12 searches online before engaging with a brand.This means it is vital to be online, ready for prospective clients to find you.
Another thing to note is that using multi-screen is the default for B2B researches, but mobile searches are increasing. Having your ads and website adapted to fit both these mediums will maximize its impact. For example, 20% of searches are now done via voice search, and most Google Assistant requests are asked in natural speech. Having content that matches these search styles ensures that your digital presence is as effective as possible.
B2B marketing is hard. Get your online presence to the right person, at the right time. In this digital era, relying purely on word-of-mouth is not enough. Come to this Google workshop about B2B marketing strategies, and we will help you to implement effective methods.
Last year, digitally savvy small businesses were almost 3x more likely to increase calls, leads, and sales inquiries. Not only that, but the top 20% most digitally advanced businesses earned 2x as much revenue per employee.
Where: Radar Hill Boardroom, 5th Floor of 3301 Douglas Street
When: Wednesday, November 14th, 8:30 am – 11:00 am
How: Please RSVP here as seating is limited
This event is free and you don’t have to be a client of Radar Hill to attend.
Pass on this invitation to anyone who can benefit from knowing more about Google marketing strategies!
If you have any questions or would like more information please contact us.
Light refreshments will be served. See you there!
Digital marketing helps with:
- Reaching more customers
- Growing revenue
- Creating new jobs
Over the last year, digitally advanced small and medium-sized businesses experienced revenue growth that was nearly 4 times as high, vs. those businesses that do not have an effective online presence. It’s clear that businesses who embrace digital marketing are winning.
Radar Hill wants your businesses to be successful, and we are here to answer any and all questions you have about the online marketing of your business.
Join us for this free information session to learn how best to market yourself as a B2B business, and use effective strategies to connect with customers in the right place, at the right time.
Email has changed drastically in the last few decades. It is no longer being used to send plain text onto a single device that is checked a couple times a day, and support was relatively simple, as there wasn’t much involved in the whole process. Today however, emails have gotten a lot flashier, bigger, and much more frequent. This means that it takes a lot more to develop and sustain these programs. And that isn’t even touching on the