Radar Hill Blog

Category Archives: Real Estate Websites

Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

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New VREB Plugin

Over the last few months the team at Radar Hill have been working on a new plugin for the Victoria Real Estate Board. They began by evaluating what already existed, which was a plugin that Radar Hill created in 2013. It was great when it was built, however technology changes at such a pace that it became necessary not just to update the plugin, but to create a whole new one.

To build the new plugin, Roger, Ken, and Mike proceeded to create a mock-up of the end goal, which allowed them to easily rearrange items and preview the functionality of it before completely building it.

It is not just the look on the outside that changes, but all the behind-the-scenes coding that requires development. The technical details will not be elaborated on in this post, but if you would like more information, feel free to ask Roger. Suffice to say, this new plugin is awesome!

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Posted in Business Website Tips, Graphic Design, Local Business, Products & Services, Pyramid Content Management, Real Estate, Real Estate Websites, SEO & Marketing, SEO & Marketing, Software & Apps, VREB Listings, Web Design, Website Launches | Tagged , , , , , , , , , , | Comments Off on New VREB Plugin

3D Aerial Video For Real Estate

To use a cliché saying, “location, location, location.” With more and more activity and business happening online it is only expected that the home buying process is hugely digital. People want to know everything about a house before going to view it, and location is a vital aspect of choosing a home. It’s all very well to say that a property is “overlooking spectacular ocean views” or “nestled at the end of a quiet street,” it is another to be able to show that via aerial video. But luckily that’s exactly what you can do now, courtesy of Google Earth and CorkScrew Visuals Inc.

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Posted in Business Website Tips, Graphic Design, Products & Services, Pyramid Content Management, Real Estate, Real Estate Websites, SEO & Marketing, VREB Listings, Website Redesigns, Website Upgrades | Tagged , , , , , , , , | Comments Off on 3D Aerial Video For Real Estate

Property Newsletter – Featured Businesses

Renting, selling, or buying property can be a complicated and strenuous endeavour, but that is why professional services such as real estate agencies, developers, and property management exist. They take the stress out of the process, and this newsletter will take the stress out of choosing whichever service you require for your property needs. With the Victoria market projected to move to a more balanced state, the time to move house or buy a piece of property could be soon. Dealing with property does not have to be difficult, so let us help you find people and companies that will help you.

If you use any of the services below, please let us know your experiences. If you want to be featured in a future newsletter, contact us to find out how.

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Traffic Up at VREB.org

Web traffic is huge!The new Victoria Real Estate Board’s website (www.vreb.org) has seen a significant increase of website traffic. At Radar Hill we would contribute this to the implementation of our industry leading RWD (responsive web design) process.

The Statistics Are Up!

June 2015 saw 21,299 visitors to the site. This is a dramatic increase over the local real estate board’s previous website.  These same visitors:

  • Viewed 198,790 pages;
  • Initiated 96,462 sessions;
  • And stayed on the site for an amazing 8:26 minutes per session!

The increase in site traffic and engaging content has reduced the bounce rate to less than 70%.  Another very impressive and positive change. Continue reading

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May: What’s Up on the Hill?

Celebrating 14 Years - Radar Hill's 14 year anniversary (with a cupcake and candle)On April 15, Radar Hill celebrated fourteen years in business. We have grown from the original three owners of Shawn, Roger, and Dan, with a small handful of clients, to eleven staff and a wide range of business and non-profit clients. We are now one of the largest and most stable website design and development companies on Vancouver Island. Thank you for your support! Here is an update on the past couple of months. In this issue:

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New REALTOR® Website: Keith Ferguson

As a real estate agent for over 20 years, Keith Ferguson has an in-depth knowledge of real estate and consistently ranks among the top REALTOR®s in the Victoria real estate market. Keith came to us looking for a new website, something clean and classy, to better represent himself.

Keith's Old Website

Keith’s old website

His old site was busy and disorganized, along with the fact that it was not mobile friendly.

We used the blue colour Keith is fond of to create a clean and classly layout, along with a crisper more finished logo for Keith. Only using the blue for subtle colour highlights throughout the new website. Continue reading

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REALTOR® Website Upgrade: Sooke Homes

Bruce and Linda MacMillan are a fabulous husband and wife real estate team located in beautiful Sooke, BC. This website upgrade began when the MacMillans needed new listing feeds added to their website. To access these new reciprocity listing feeds, we needed to upgrade their site to our new VREB Listings Administration which is part of our Pyramid CMS. Now when visitors come to their website, they can easily view all homes listed for sale in Sooke or Metchosin.

With the new VREB Listings Administration, Bruce and Linda are easily able to make edits and changes to all of their listings. Every listing is automatically updated when it is uploaded to Matrix. The listings administration allows the MacMillans make changes to listing information on their personal website.

Pyramid CMS - Listings Administration

Pyramid CMS – Listings Administration

The new listings administration is very user friendly and easy to find your way around. Continue reading

Posted in Pyramid Content Management, Real Estate Websites, Website Launches, Website Upgrades | Tagged , , , | Leave a comment

New REALTOR® Website Launched: Haden Campbell

Haden might be new to real estate, but he’s enthusiastic and passionate about helping you find your one true home, replacing experience with hard work and attention to detail. His top priority is to locate a house that you can be proud to come home to, where you can feel safe with your family and confident that you’ve paid a fair price. More than that, Haden believes that buying (or selling!) a home should be a fun experience, and he takes steps to make it a stress-free, enjoyable process.

Haden Campbell

Haden Campbell

Haden is a RE/MAX Camosun REALTOR® and Radar Hill has helped him get started in real estate with a fabulous new website! We designed Haden’s new website to represent his professionalism, enthusiasm, class and style. Continue reading

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New REALTOR® Website Launched: David Harvey

David Harvey has received numerous MLS® sales awards, making him one of the Top 30% of REALTORs® in Victoria BC, with experience in every possible type of real estate transaction. When David came to us his only existing web presence was through Newport Realty and Realtor.ca and it was time for him to offer his clients more services.

As lifelong resident of the city, he is knowledgeable about all of the areas and districts of Victoria. He is most active in the sale of single family homes and condominiums in the Greater Victoria Area, but has also managed transactions for everything from luxury estate homes to project marketing. We created David a site to represent his identification as the successful Real Estate Professional he is.

David Harvey - dharvey.ca

David Harvey – dharvey.ca

David’s new website gives him a strong web presence so that clients and potential new clients can easily find him on the web. Our Google Certified Expert, Kendra, works to ensure that all his website content is Google friendly and search engine optimized! Continue reading

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New REALTOR® Website Launched: Kelly Regen

Kelly Regen - Old Website

Kelly’s Old Website

Kelly Regen was born and raised on Salt Spring Island and has worked tenaciously to become one of Salt Spring’s top producing REALTOR®s. Kelly’s old site had become outdated, and was not reaching it’s full potential, but her new one strongly represents her as an accomplished, award-winning REALTOR®. She has consistently won awards from the Victoria Real Estate Board for sales volume, and takes after her mother, Donna Regen, who has been a top producing REALTOR® on Salt Spring for over 25 years. Continue reading

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Website Redesign: Windcrest Developments

WindcrestDevelopments.com

WindcrestDevelopments.com

For over 30 years, Cam Hayward, owner of Windcrest Developments Ltd., has been building quality homes, incorporating innovation and affordability, in the Victoria area. With extraordinary high standards of construction and customer service, Windcrest Developments has a track record to be proud of and steadfast loyal homeowners who continue to move from one Windcrest Development’s home to another – and refer others! With unmatched dependability, Windcrest would value the opportunity to turn your dream of a new home into a reality. Continue reading

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