Radar Hill Blog

Category Archives: Website Launches

Websites created, redesigned, or upgraded by Radar Hill Web Design.

Then and Now Part 2: Schema

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.

Schema

Then
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.

Now
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.

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Business 2 Business Newsletter

Businesses depend on other businesses to thrive. Be it a website, printing supplies, packaging supplies, catering, or bookkeeping, a business cannot operate completely independently from other businesses. We at Radar Hill have created and maintain hundreds of websites, and this newsletter will focus on our clients whose clientele is other businesses. Essentially, this newsletter is from a business featuring businesses who focus on businesses.

If you use any of the services below, let us know!

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August 16: Google Partners Retail Marketing Event

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our

Google Partners Connect Retail Event

Wednesday August 16th

What Is A Google Partners Connect Event?

Google Event is where Google hosts a live webinar focused on a specific area or industry of online marketing. Recent ones have included the home services industry, automotive industry, and video marketing. If you have been thinking about doing more online advertising, these workshops are extremely beneficial. Not only are you listening to Google experts presenting to you the latest information in digital advertising, but Kendra Savich, our Google certified marketing and content specialist, is there to guide and answer any questions.

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3D Aerial Video For Real Estate

To use a cliché saying, “location, location, location.” With more and more activity and business happening online it is only expected that the home buying process is hugely digital. People want to know everything about a house before going to view it, and location is a vital aspect of choosing a home. It’s all very well to say that a property is “overlooking spectacular ocean views” or “nestled at the end of a quiet street,” it is another to be able to show that via aerial video. But luckily that’s exactly what you can do now, courtesy of Google Earth and CorkScrew Visuals Inc.

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Then and Now Part 1: Responsive Websites

Then and Now Part 1: Why Have a Responsive Site?

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to stay current.

Continue reading

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Property Newsletter – Featured Businesses

Renting, selling, or buying property can be a complicated and strenuous endeavour, but that is why professional services such as real estate agencies, developers, and property management exist. They take the stress out of the process, and this newsletter will take the stress out of choosing whichever service you require for your property needs. With the Victoria market projected to move to a more balanced state, the time to move house or buy a piece of property could be soon. Dealing with property does not have to be difficult, so let us help you find people and companies that will help you.

If you use any of the services below, please let us know your experiences. If you want to be featured in a future newsletter, contact us to find out how.

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May 2: Introduction to Google AdWords – in Duncan!

Join us for an introduction to Google AdWords

Do you want to be #1 on Google? Or know someone who does?

But what if you were told that technically there is no such thing?

Google AdWords Work 

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Are You in the Automotive Industry?

Come join us for our Google Partners Connect AdWords info session on the automotive industry!

In today’s digital world, the automotive industry continues to evolve, affecting producers and consumers path to purchase. Learn how digital marketing can influence the auto industry and what it looks like moving forward.  Continue reading

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How do you keep track of your customers, prospects, and suppliers?

If you are still using your Outlook email address book, a spread sheet, or even a Rolodex, then this information session is for you!

Join Shawn from Radar Hill as he talks about keeping track of communications and interactions with prospects, customers, suppliers, and anyone your business connects with, using a CRM (Customer Relations Management software).

He will cover:

  • What is a CRM?
  • What can they do?
  • Overview of some major CRMs
  • Tips on selecting one

This information session will include a demonstration of the HighriseHQ CRM.

If you want to know how to better keep track of your customers, prospects, or suppliers, come to our info session

When:  Wednesday, March 29th, 9:30 am – 10:30 am
Where: Radar Hill Boardroom, 5th Floor – 3301 Douglas Street, Victoria, BC V9B5R7
Investment: $49.95. Become a client of Radar Hill within two months, and get a $100 credit.

Registration Required, as seating is limited.

Questions? Contact Radar Hill for details. Interested in having us delivering this information session in Duncan? Email us back.

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Tourism Newsletter – Featured Businesses

Have a lovely local vacation with these featured businesses

Instead of going abroad for a vacation, why not stay local and holiday on Vancouver Island? Thousands of people come here every year to marvel at the fantastic nature, architecture, and cuisine here, so take a break and enjoy this fantastic island from a tourist’s perspective.

This is Radar Hill’s local tourism newsletter, featuring our clients who cater to visitors and residents of this lush island. Treat yourself to a “staycation,” whether it be a full week in a hotel/B&B or just a spa day, take a break and experience the West Coast in all its beauty. Continue reading

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Home Renovations – Featured Businesses

After the snow and before the summer comes a time of cleaning, renewal and growth. For your home this could mean getting a bold new paint colour, a whole custom-built closet, transforming your yard into a thriving garden, or whatever else it needs to be the dream dwelling that you’ve always wanted.  Continue reading

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Radar Hill’s Annual Health and Wellness Guide

We care about the health and well-being of all our clients, friends, and family. Whether you need some assistance with a New Year’s resolution or you’re just looking for something to help maintain a healthy lifestyle, these Radar Hill clients can help. Continue reading

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