Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.
Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Graphic Design, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Web Design
Tagged Business, Google, HTML, images, Optimize, programming, Schema, SEO, SERP, Then and Now, tips, website
Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.
Come to Our
Google Partners Connect Retail Event
Wednesday August 16th
What Is A Google Partners Connect Event?
A Google Event is where Google hosts a live webinar focused on a specific area or industry of online marketing. Recent ones have included the home services industry, automotive industry, and video marketing. If you have been thinking about doing more online advertising, these workshops are extremely beneficial. Not only are you listening to Google experts presenting to you the latest information in digital advertising, but Kendra Savich, our Google certified marketing and content specialist, is there to guide and answer any questions.
Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Events, Local Business, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Workshops & Seminars
Tagged AdWords, Free, Google, Google Partners, Livestream, Marketing, Partners, victoria businesses, Workshop
When Cycle Therapy came to us they had a nice looking website, but it wasn’t designed to work on mobile devices and they did not have the ability to make changes to the site. We tweaked the layout and then rebuilt the site from the ground up using our Pyramid CMS. Now Cycle Therapy can make changes to their site anytime they need! Continue reading
Out of Ireland is well known for their eclectic collection of wonderful Irish knitwear, clothing and jewellery for men and women. Their selection of luxurious merino wool, silk, and cashmere scarves and shawls complement the wraps and capes for which Out of Ireland is famous. You’ll find lines such as Guinness®, Belleek, Claddagh, Bewley’s and more. Continue reading
Pristine Gemstone’s website is sparkling with images of their beautiful jewelry and gemstones, available through their new online store. Continue reading
Island Mediquip is a Vancouver Island Medical Equipment retailer with locations in Victoria, the Westshore, and Duncan. Continue reading
Hiking Trails Books Mobile
Hiking Trails Books now has a mobile-friendly home page. Mobile users are greeted with a page that displays at the width of their mobile device and offers large click-areas, a simple navigation menu and content that is organized so that it is easily read on a hand-held device. Continue reading
The Vancouver Island 2012 Travel Planner is for both residents of British Columbia and Alberta, plus the short-haul and long-haul visitors to our region looking for a comprehensive guide that is readily available and filled with useful information on accommodation, transportation, attractions, adventure tourism, festivals and events, food and beverage, tourism services and general information.
We are pleased to announce the launch of their new website, VancouverIslandTouristInformation.com, which includes information for both readers and advertisers. A custom client upload area allows advertisers to send larger files to Vancouver Island Travel Planner that would be unsuitable for email. The website is also supported by our robust Content Management System, allowing Vancouver Island Travel Planner staff to update their website 24/7.
We’ve just launched a brand new website for the Canadian division of Ride-On Tire Protection System, a line of tire sealants for motorcycles, ATVs and off-road vehicles, and commercial vehicles. An addition to a custom design for the site, we also designed business cards for Ride-On Canada.
The website features our robust Content Management System (CMS), which allows the client almost complete control of the content. Retailers can shop for wholesale products via a private login; shipping with Canpar is calculated automatically, and Moneris handles the payment process.
We have just launched the new design for the Vancouver Island Trails Information Society, which is a non-profit society dedicated to providing information to the public about parks and trails on Vancouver Island since 1972. The look of their earlier website was very out-dated and they came to us wanting to bring their website presence up to 2010 standards. As well as an update to the design of the website, we also upgraded the back-end of the website allowing them to more easily update all the content and photos on their website.