Radar Hill Blog

Category Archives: Website Launches

Websites created, redesigned, or upgraded by Radar Hill Web Design.

New Pyramid Features

One of the many advantages of working with Radar Hill is that we create a completely custom website to suit your business. We know how important it is to be able to easily manage your website’s content, which is why our Content Management System (CMS), called Pyramid, is an added feature available to our clients. Pyramid enables the user to edit content themselves, which means that there is no waiting to get that latest announcement or picture added onto a website – simply login to the backend and make the desired changes.

We believe that managing your website should be a smooth process. Several of our clients have come to us because they became tired and frustrated with their WordPress site. WordPress is ubiquitous and is a part of many websites, however it is not the most user-friendly, from the constant updates to the never-ending list of plugins necessary to make it do what you want. It can take a lot of time to get used to WordPress and figure out exactly how to use it. For most people this is a waste of valuable time, which is why we created Pyramid. It is intuitive, so even those who are not the most technologically-apt can use it effectively.

It should be noted that as an added layer of protection for your website, our Content Management System does not allow you to edit absolutely everything. This means that you cannot accidentally break your website by changing its very structure.
Pyramid is also customized to best suit your needs, and one example of a custom addition is that for retail websites the default is to have a “products” tab, but for our recent launch of Flex Foods, we customized the CMS to say “meals” instead. This is just one small example of how Radar Hill can make your life easier.

New Cool Features

As an industry leader, Radar Hill is continuously creating tools to make your website superior to your competition. We want our clients to succeed and we make that happen by providing you with the latest technology.

A more in depth look at our Content Management System is coming soon, however we have been working on updates to Pyramid and are pleased to now introduce them:

Site Search Tool

Visitors will be able to search an entire site by keyword. People go on a website for information, be it to find out more about the service, product, price, location, contact info etc. Pyramid now has a search tool so that visitors can easily search directly for what exactly they are looking for. This is not only creating a smoother experience for the user, but it is also strategically important for website owners to have this information.

Reporting Tool

Google has restricted the information that it provides about keywords, citing privacy as the excuse. In reality, they are simply data hoarding, as knowledge is power. However, Radar Hill provides you with real time intel on what site visitors want from your website.

Our new reporting tool shows what exactly are the most searched terms on a website. Knowing what visitors are looking for and expecting can direct a business one way or another. This kind of insight is invaluable, as it allows for the website to be tailored to what visitors’ want, thus creating a frictionless experience.

 

Encrypted Contact Forms

Collecting information on your website? Any data can be sensitive information, especially if it is intercepted by the wrong people. SSL can be added to websites for protection (and it is important for more than just encryption – read more about it here) but now our websites with contact forms can have them encrypted in order to protect the content. This means that any information that is sent in a contact form will only be seen by the intended recipient. If it is intercepted, the only thing that will be read is an ineligible series of letters and numbers, no actual information.

Speed

Radar Hill is always working on improvements in the background of your websites, and lately we have been focused on improving the speed of our websites. To achieve a frictionless user experience, one of the most vital aspects is the speed. Being able to load and display a webpage quickly is crucial to retaining site visitors. If a visitor has to wait more than 2 seconds for a page to load, especially if they are on a mobile device, they will end up leaving the website entirely. This results in lost business, which is why we are continually updating and improving our systems to make them as efficient and effective for you and your business.

If you would like more information about Pyramid, to have it added to your website or to discuss customizing it, please call us at 250-477-6395 (Victoria) or 250-748-0979 (Duncan) or email.

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New VREB Plugin

Over the last few months the team at Radar Hill have been working on a new plugin for the Victoria Real Estate Board. They began by evaluating what already existed, which was a plugin that Radar Hill created in 2013. It was great when it was built, however technology changes at such a pace that it became necessary not just to update the plugin, but to create a whole new one.

To build the new plugin, Roger, Ken, and Mike proceeded to create a mock-up of the end goal, which allowed them to easily rearrange items and preview the functionality of it before completely building it.

It is not just the look on the outside that changes, but all the behind-the-scenes coding that requires development. The technical details will not be elaborated on in this post, but if you would like more information, feel free to ask Roger. Suffice to say, this new plugin is awesome!

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Posted in Business Website Tips, Graphic Design, Local Business, Products & Services, Pyramid Content Management, Real Estate, Real Estate Websites, SEO & Marketing, SEO & Marketing, Software & Apps, VREB Listings, Web Design, Website Launches | Tagged , , , , , , , , , , | Comments Off on New VREB Plugin

October 18th: Google Partners Healthcare and Wellness Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our Google Partners Connect Healthcare and Wellness Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This upcoming Google Event is focused on how Healthcare and Wellness providers can target their ideal clients. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

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October Invitation: CRM Workshop

How do you keep track of your business contacts, prospects, and suppliers? If you are still using your Outlook email address book, a spreadsheet, or even a Rolodex, then this information session is for you!

Have you ever been impressed by Radar Hill’s memory? An email we send will say something like “remember when we spoke last April about adding a map to your site?” or “How did it go with the painter we referred you to back in June?” While it is true that we get to know our clients well, so that if you were to ask Shawn, Roger, or Dan about a specific person they would be able to tell you their business, spouse, and even their hobby, it can also be overwhelming to remember all this about the several hundreds of people we interact with. To help their memories and efficiently keep track of people, we use a Customer Relations Management software (CRM), and Shawn is giving a talk about how invaluable using one can be.

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Then and Now Part 2: Schema

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.

Schema

Then
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.

Now
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.

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Business 2 Business Newsletter

Businesses depend on other businesses to thrive. Be it a website, printing supplies, packaging supplies, catering, or bookkeeping, a business cannot operate completely independently from other businesses. We at Radar Hill have created and maintain hundreds of websites, and this newsletter will focus on our clients whose clientele is other businesses. Essentially, this newsletter is from a business featuring businesses who focus on businesses.

If you use any of the services below, let us know!

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August 16: Google Partners Retail Marketing Event

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our

Google Partners Connect Retail Event

Wednesday August 16th

What Is A Google Partners Connect Event?

Google Event is where Google hosts a live webinar focused on a specific area or industry of online marketing. Recent ones have included the home services industry, automotive industry, and video marketing. If you have been thinking about doing more online advertising, these workshops are extremely beneficial. Not only are you listening to Google experts presenting to you the latest information in digital advertising, but Kendra Savich, our Google certified marketing and content specialist, is there to guide and answer any questions.

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3D Aerial Video For Real Estate

To use a cliché saying, “location, location, location.” With more and more activity and business happening online it is only expected that the home buying process is hugely digital. People want to know everything about a house before going to view it, and location is a vital aspect of choosing a home. It’s all very well to say that a property is “overlooking spectacular ocean views” or “nestled at the end of a quiet street,” it is another to be able to show that via aerial video. But luckily that’s exactly what you can do now, courtesy of Google Earth and CorkScrew Visuals Inc.

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Then and Now Part 1: Responsive Websites

Then and Now Part 1: Why Have a Responsive Site?

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to stay current.

Continue reading

Posted in At Radar Hill, Business Website Tips, Graphic Design, Newsletters, Products & Services, SEO & Marketing, Technology, Web Design, Website Redesigns, Website Upgrades | Tagged , , , , , , , , | Comments Off on Then and Now Part 1: Responsive Websites

Property Newsletter – Featured Businesses

Renting, selling, or buying property can be a complicated and strenuous endeavour, but that is why professional services such as real estate agencies, developers, and property management exist. They take the stress out of the process, and this newsletter will take the stress out of choosing whichever service you require for your property needs. With the Victoria market projected to move to a more balanced state, the time to move house or buy a piece of property could be soon. Dealing with property does not have to be difficult, so let us help you find people and companies that will help you.

If you use any of the services below, please let us know your experiences. If you want to be featured in a future newsletter, contact us to find out how.

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May 2: Introduction to Google AdWords – in Duncan!

Join us for an introduction to Google AdWords

Do you want to be #1 on Google? Or know someone who does?

But what if you were told that technically there is no such thing?

Google AdWords Work 

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Are You in the Automotive Industry?

Come join us for our Google Partners Connect AdWords info session on the automotive industry!

In today’s digital world, the automotive industry continues to evolve, affecting producers and consumers path to purchase. Learn how digital marketing can influence the auto industry and what it looks like moving forward.  Continue reading

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