Radar Hill Blog

Category Archives: Web Design

Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

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New Pyramid Features

One of the many advantages of working with Radar Hill is that we create a completely custom website to suit your business. We know how important it is to be able to easily manage your website’s content, which is why our Content Management System (CMS), called Pyramid, is an added feature available to our clients. Pyramid enables the user to edit content themselves, which means that there is no waiting to get that latest announcement or picture added onto a website – simply login to the backend and make the desired changes.

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November 15th: Google Partners Marketing Mobile Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Google Partners Connect Mobile Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This Google Event is focused on how smartphones are now the centre of a customer’s journey, and how best to capture a potential client’s attention.

The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

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New VREB Plugin

Over the last few months the team at Radar Hill have been working on a new plugin for the Victoria Real Estate Board. They began by evaluating what already existed, which was a plugin that Radar Hill created in 2013. It was great when it was built, however technology changes at such a pace that it became necessary not just to update the plugin, but to create a whole new one.

To build the new plugin, Roger, Ken, and Mike proceeded to create a mock-up of the end goal, which allowed them to easily rearrange items and preview the functionality of it before completely building it.

It is not just the look on the outside that changes, but all the behind-the-scenes coding that requires development. The technical details will not be elaborated on in this post, but if you would like more information, feel free to ask Roger. Suffice to say, this new plugin is awesome!

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Then and Now Part 2: Schema

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.

Schema

Then
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.

Now
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.

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Then and Now Part 1: Responsive Websites

Then and Now Part 1: Why Have a Responsive Site?

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to stay current.

Continue reading

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May 2: Introduction to Google AdWords – in Duncan!

Join us for an introduction to Google AdWords

Do you want to be #1 on Google? Or know someone who does?

But what if you were told that technically there is no such thing?

Google AdWords Work 

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Introduction to Google Analytics Workshop

Join Us For an Introduction to Google Analytics

Do you have difficulty understanding the graphs and numbers on your Google Analytics reports? Do you not even look at them because you don’t know what it all actually means?

Then come to our Introduction to Google Analytics Workshop!

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Press Release: Victoria Hospice Launches New Celebrate A Life Website

MEDIA ALERT
FOR IMMEDIATE RELEASE
December 2, 2015

Victoria Hospice Launches New Celebrate A Life Website

Leave an online tribute for your loved ones

Victoria, B. C. – In celebration of the 30th annual Celebrate A Life event, Victoria Hospice is excited to launch an online platform that provides individuals and families a new and unique way to remember their loved ones during the holiday season. Beginning December 1st, visit CelebrateALifeVictoria.ca to hang a special, personalized tribute ornament on the new virtual tree. Continue reading

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Mobile Websites Are Still Dead

ClosedApril 2012 I wrote about a blog post “Mobile is Dead” detailing the death of mobile only websites. These are the websites that replicate the desktop version of a website for display on a phone. This type of website is SO dead now I cannot believe they are still being sold.

Don’t Waste Your Money

A mobile “friendly” website is not what you want to buy. The reasoning is obvious – it’s only meant to display professionally on a phone! Responsive web design (RWD) is where you want to make your investment – a responsive website is capable of SO much more and is the only product professional web developments companies should sell you. Check out the good reasons to invest in RWD: Continue reading

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Invitation: Responsive Websites with The Duncan Cowichan Chamber of Commerce

Invitation: Lunch & Learn on Responsive Websites

In a multi-device, multi-screen world, websites must be optimized to look and function on every device: desktop computer, tablet, smartphone, e-reader, game console, and more. The Duncan Cowichan Chamber of Commerce is hosting a Lunch & Learn, with presenter Shawn O’Hara of Radar Hill Web Design. Join us to find out more about: Continue reading

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Meeting with your Website Designer: How to Prepare

So, you’ve hired a website designer – yeah! Are you wondering what a meeting with your website designer will be like? We will ask you a lot of questions about your business and your vision for your new website. Be ready by preparing ahead of time. This will save you time and money (and score you big points with your designer)!

Know Your Business

Website designers want to know all about you and your business! The more we know about your business, the better your website will be. Radar Hill has a Client Planning Document that should be filled out before your meeting with the designer. Your project manager can walk you through the questions if needed. Continue reading

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