Radar Hill Blog

Category Archives: Social Networking

News, information, and how-to guides on the use and expansion of social media.

Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

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Business 2 Business Newsletter

Businesses depend on other businesses to thrive. Be it a website, printing supplies, packaging supplies, catering, or bookkeeping, a business cannot operate completely independently from other businesses. We at Radar Hill have created and maintain hundreds of websites, and this newsletter will focus on our clients whose clientele is other businesses. Essentially, this newsletter is from a business featuring businesses who focus on businesses.

If you use any of the services below, let us know!

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May 2: Introduction to Google AdWords – in Duncan!

Join us for an introduction to Google AdWords

Do you want to be #1 on Google? Or know someone who does?

But what if you were told that technically there is no such thing?

Google AdWords Work 

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Why You Shouldn’t Auto-Post from Twitter to Facebook

It may seem like a good idea to connect your Twitter and Facebook accounts, so that when you post to one account it will automatically post to the other. But what seems like a convenient tool for you, actually has a negative effect on your followers. Continue reading

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Winter Tips, Tricks & Shiny Stuff

Welcome to 2016 and another exciting year here on Vancouver Island. With the holiday festivities behind us, it is time for this season’s collection of useful tips, reviews, and links of interest. Don’t let the title of this newsletter mislead you. The tips don’t relate to winter, snow, heavy rain or gloom, but hopefully they are of interest to local businesses and our clients. Continue reading

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Duncan Business Showcase

To celebrate Small Business Week, the Duncan Cowichan Chamber of Commerce held their 3rd Annual Business Showcase on Friday, October 23rd. Shawn and Jennifer attended, with a booth to encourage local business networking, as well as to showcase some of the websites Radar Hill has designed and developed for businesses throughout Duncan and the Cowichan Valley. Continue reading

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May: What’s Up on the Hill?

Celebrating 14 Years - Radar Hill's 14 year anniversary (with a cupcake and candle)On April 15, Radar Hill celebrated fourteen years in business. We have grown from the original three owners of Shawn, Roger, and Dan, with a small handful of clients, to eleven staff and a wide range of business and non-profit clients. We are now one of the largest and most stable website design and development companies on Vancouver Island. Thank you for your support! Here is an update on the past couple of months. In this issue:

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April Tips, Tricks & Shiny Stuff

A woman's hands holding up an iPad showing the Google homepageSpring is in the air, although our winter has been unusually mild. Time for this month’s collection of useful tips, reviews, and links of interest.

Password Tip

What makes a good password? How do you choose a good password? If you are now using any of the password wallet or password lockers we mentioned last month, these can create passwords that are harder to break because they are composed of numbers, and UPPER and lower case letters. An example is rnuw7DuaGAhZ. Some have the option of including other characters such as $%&#!*. An example is C$qrw5k9x9K&. Note that not all programs you log into will accept special characters. Continue reading

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You are invited: An Introduction to Social Media for Real Estate

Are you in real estate or in a high-referral personal services / personal contact industry, and curious about doing social media for your business? Are you feeling overwhelmed by the flood of options but don’t know where to start? Start by joining us at this event to cover: Continue reading

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January Tips, Tricks & Shiny Stuff

What Will 2015 Bring?

Man looking at a blank iPhone he's holding with a Mac laptop, notebook and pen in front of him on a tableBoom? Bust? More fluctuating oil prices? Stabilization at $70/barrel? A Canadian general election? What about for web design? Radar Hill Graphic Designer Julie Melano has written Web Design Trends to Watch For in 2015, and includes sites optimized for smart televisions, video and animation. | Read more…

Megan Newhouse, Radar Hill’s Director of Graphic Design (also known as theDirector of Awesomeness) wrote this article just before going on maternity leave. Read her great advice in Meeting with your Website Designer: How to Prepare…

You can trust our team of web design experts. But do not do this: How a Web Design Goes Straight To Hell… (courtesy of The Oatmeal)

Google

Do Better in Google: Considering increasing your Google AdWords advertising? We can show you the traffic and advertising trends for your industry. For example, if you are selling products for pets, we can provide statistics on advertising trends for pet accessories in Canada. Contact us to find out more… Continue reading

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Running A Legal Social Media Contest

Contests on social media networks are pretty ubiquitous these days — and with good reason. Contests are a great way to build a social audience, expand your existing network of followers, namedrop your brand, and even direct people to your website. Despite that, the rules for running social media contests aren’t as easy or straightforward as you might think. There are tons of businesses out there that run social contests without ever reading the Terms of Service that they agreed to follow beforehand, which can result in unintentional violations… and even getting banned from the social network in question.

You don’t want to be one of those people! Luckily, running a profitable, legitimate contest on social media isn’t too hard, so long as you make sure you’re well-versed in the rules of your chosen network before you start building. To make this a little easier, we’ve complied a list of the current contest rules for the most popular social networks: Continue reading

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LimeSpot joins hands with nature-inspired clothing retailer – Harlequin Nature Graphics

We, Radar Hill, have partnered up with LimeSpot to bring a whole new great product to our clients. First up to try this new product, a personalized online shopping store through Facebook, is Harlequin Nature Graphics.

Limespot logo“On Wednesday (Nov-5-2013), a three person LimeSpot team visited the head office of Harlequin Nature Graphics in [Cobble Hill], BC, Canada.

We were joined by a team from one of our partner firms Radar Hill. We had a great time integrating the inventory of Harlequin with LimeSpot to start the process of getting their Facebook Shop up in time for the big holiday rush. Continue reading

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