Radar Hill Blog

Category Archives: SEO & Marketing

News, information, and guides on search engine optimization, marketing, and content creation on the internet.

Introduction to Google Analytics Workshop

Join Us For an Introduction to Google Analytics

Do you have difficulty understanding the graphs and numbers on your Google Analytics reports? Do you not even look at them because you don’t know what it all actually means?

Then come to our Introduction to Google Analytics Workshop!

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March 15: Google Partners Connect For Real Estate

Radar Hill is a Google Partner

In today’s digital world, the home buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. By understanding the digital real estate landscape, brokers can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.

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Why You Shouldn’t Auto-Post from Twitter to Facebook

It may seem like a good idea to connect your Twitter and Facebook accounts, so that when you post to one account it will automatically post to the other. But what seems like a convenient tool for you, actually has a negative effect on your followers. Continue reading

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Invitation: Introduction to Google Analytics – Nov. 4

Google Analytics Workshops with Radar HillHow do you get more business from your website visitors? Use Google Analytics to create detailed reports about website traffic, and measures conversions and sales. It is the most widely used website statistics service. Continue reading

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So, What About You?

hand holding an empty business card

Writing the perfect “About You” bio can be a daunting task. You have many different audiences to whom you wish to introduce yourself. You want to be compelling. engaging, informative and personal. You want to communicate confidence and expertise.

 

Here are 10 tips to help you move beyond the blinking cursor on the blank page. Continue reading

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Workshop: Writing For The Web

July 27th: Writing For The Web

If you are running a blog or writing content for your website, how do you know if you are doing it right? People read differently on the web than they do on paper, and if your website doesn’t reflect that, you can lose interest, authority, and customers. Search engines like Google also have their own rules for content, running a thin tightrope for you to walk in order to maintain your ranking.

Come to our next workshop and learn how to balance readability and search results in this beginner’s workshop for website owners and blog writers. Continue reading

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Happy Small Business Week!

A crowded small café & restaurantGoogle is helping celebrate Small Business Week with 5 Days, 5 Ways To Succeed Online, with 5 ways to boost your business online during this very week.

While Google’s sweepstakes are limited to entries from the United States, Radar Hill offers services to businesses here on Vancouver Island that assist with every one of those 5 steps. Plus we’re Google certified, so you know you’re getting it done right. Continue reading

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April Tips, Tricks & Shiny Stuff

A woman's hands holding up an iPad showing the Google homepageSpring is in the air, although our winter has been unusually mild. Time for this month’s collection of useful tips, reviews, and links of interest.

Password Tip

What makes a good password? How do you choose a good password? If you are now using any of the password wallet or password lockers we mentioned last month, these can create passwords that are harder to break because they are composed of numbers, and UPPER and lower case letters. An example is rnuw7DuaGAhZ. Some have the option of including other characters such as $%&#!*. An example is C$qrw5k9x9K&. Note that not all programs you log into will accept special characters. Continue reading

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March Tips, Tricks & Shiny Stuff

As we prepare for tomorrow’s Google workshop, here is this month’s collection of useful tips, reviews, and links of interest.

Things that make you go ‘Hmmm’

One Google AdWord we did for a local plumber was ‘disapproved’ by Google. The ad (modified to protect the innocent):

24/7 Drain Rooter Service
[website]
Professional Drain Scopes & Repair.
Call Now And Receive $25 Off!

The reason Google gave for disapproving it? Their Guns & parts category. It seems the Scopes part triggered their anti-weapons filter.

Hmmm…

Password Tip

It is a good idea, a really good idea, not to use the same password for everything. Do not use an identifiable password, either. You have dozens of accounts requiring passwords, and probably think it is convenient to use as few passwords as possible. If a hacker gets into one of your accounts, that hacker can get into the others, and then you are doomed. Continue reading

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Web Design Trends to Watch For in 2015

2015 - Happy New Year!

During 2014, the key trends that emerged in web design focused around minimizing pizzazz and cleaning up layouts to help maximize clarity and turn visitors into customers. After all, websites don’t exist solely to look pretty; they serve a purpose – to capture the attention of prospective clients and help generate revenue.

With online competition growing for every product under the sun, you need your website to get to the point quickly. With more and more websites being viewed from mobile devices, the need for a clean, uncluttered, responsive website layout is extremely important. Continue reading

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Discover the secrets of who is visiting your website, and what they are doing

Use Google and goal tracking to increase business through your website.

Google AnalyticsKnowing if your website is attracting traffic is important, but do you know how many website visitors are actually giving you business? There’s no easy way to tell how effective a website is at getting paying customers, unless you keep track of conversions.

A conversion takes place when a customer takes a desired action on your website, such as requesting a quote or buying a product. You may know how many orders you get for a product on your website, but how do you know how those customers found you? What led them to buy? Did they find you on Google while searching for your product by name? Did they see friends share your product on Facebook? How many people got partway through the checkout process without finishing? Continue reading

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How To Take Care Of Text Message Spam

Examples of text message spam

Lately it seems that more and more spam is being sent out — not just to email addresses, but to mobile phones as well. The last few days have seen a huge increase in reports of text message spam coming from the number 999-999-9999.

If Telus is your mobile provider and you’ve been receiving them, you can report the messages by forwarding them to the number 7726. Continue reading

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