Radar Hill Blog

Category Archives: SEO & Marketing

News, information, and guides on search engine optimization, marketing, and content creation on the internet.

Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

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November 15th: Google Partners Marketing Mobile Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Google Partners Connect Mobile Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This Google Event is focused on how smartphones are now the centre of a customer’s journey, and how best to capture a potential client’s attention.

The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

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New VREB Plugin

Over the last few months the team at Radar Hill have been working on a new plugin for the Victoria Real Estate Board. They began by evaluating what already existed, which was a plugin that Radar Hill created in 2013. It was great when it was built, however technology changes at such a pace that it became necessary not just to update the plugin, but to create a whole new one.

To build the new plugin, Roger, Ken, and Mike proceeded to create a mock-up of the end goal, which allowed them to easily rearrange items and preview the functionality of it before completely building it.

It is not just the look on the outside that changes, but all the behind-the-scenes coding that requires development. The technical details will not be elaborated on in this post, but if you would like more information, feel free to ask Roger. Suffice to say, this new plugin is awesome!

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October 18th: Google Partners Healthcare and Wellness Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our Google Partners Connect Healthcare and Wellness Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This upcoming Google Event is focused on how Healthcare and Wellness providers can target their ideal clients. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

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Then and Now Part 2: Schema

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.

Schema

Then
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.

Now
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.

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August 16: Google Partners Retail Marketing Event

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our

Google Partners Connect Retail Event

Wednesday August 16th

What Is A Google Partners Connect Event?

Google Event is where Google hosts a live webinar focused on a specific area or industry of online marketing. Recent ones have included the home services industry, automotive industry, and video marketing. If you have been thinking about doing more online advertising, these workshops are extremely beneficial. Not only are you listening to Google experts presenting to you the latest information in digital advertising, but Kendra Savich, our Google certified marketing and content specialist, is there to guide and answer any questions.

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Google Partners Connect Event – Video Marketing

 

If you want to get an idea of what exactly happens at one of our Google Partners events, how the room is set up etc., then watch the video! This is just a snippet of the end, after the live stream presentation by experts in online marketing coming from Google offices in California has concluded. Before the live stream, Kendra answers any initial questions and goes over the basics of AdWords. The stream lasts about an hour, and then afterwards there is the opportunity to ask Kendra any new or clarifying questions. There is a lot of information that they pack into that hour, but that is why Kendra there – she is our Google certified Partner. This means that she is also an expert in Google advertising, as Partners are great vaults of knowledge and have to keep up yearly certification.

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A Website By Many Other Names

You’ve probably heard the cliché “a rose by any other name would smell as sweet”. But businesses and branding can get a little more complicated than that. Not all names are created equal, and when it comes to websites… yikes. Where do we start?

The answer is the domain. In this post we’ll be going over the different parts of a domain name:

  1. The anatomy and what they can mean for your website,
  2. How to choose the right one
  3. Why it’s sometimes a good idea to have multiple domain names. Continue reading
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July 12: Google Partners Video Marketing Event

 

Video Marketing: What Why Where When and How


Join Us For Our Google Partners Connect Event For Video Marketing

What:

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Continue reading

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June 14: Google Partners Local & Classifieds Event

Is your business local?

Join Us For Our Google Partners Connect Event For Local Business

What:

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Continue reading

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May 17 Google Home Services Event: 3 Reasons You Should Come

Marketing booksAbout once a month we will be co-hosting events with Google, about how digital marketing can help specific industries thrive on the Internet. On Wednesday May 17th it is the Home Services industry that we will be focusing on, so if you or anyone you know is interested, please RSVP! It is a completely free talk, and it has the potential to bring in so much business, so really, what is stopping you from coming?

It is a completely free talk, and it has the potential to bring in so much business, so really, what is stopping you from coming?

Here are 3 reasons you should come:

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May 2: Introduction to Google AdWords – in Duncan!

Join us for an introduction to Google AdWords

Do you want to be #1 on Google? Or know someone who does?

But what if you were told that technically there is no such thing?

Google AdWords Work 

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