Radar Hill Blog

Category Archives: Technology

News, information, and how-to guides regarding technology and the internet in general.

What You Should Know About Google Tag Manager

Google Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to look at another one of those tools in the form of Google Tag Manager. 

Continue reading
Posted in Business Website Tips, SEO & Marketing, Technology | Tagged , , , , | Leave a comment

Email Scams – Tips On How To Avoid Falling For Them

When it comes to email scams, even the broadest and most basic of these attacks now have an underlying level of sophistication. The most common form they take will be one that imitates either an official bank account or Paypal email.

Continue reading
Posted in At Radar Hill, Business Website Tips, News & Politics, Security, Software & Apps, Technology | Tagged , , , , | Leave a comment

Introduction to Google Ads: Workshop

Do you want to rank #1 on Google? 

What if you were told that the very idea of this is mostly a myth?

Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.

Continue reading
Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, SEO & Marketing, Workshops & Seminars | Tagged , , , , | Leave a comment

Blogging For Business? It’s Better Than You Think

When people think about blogging, their immediate thoughts turn to personal projects or creative outlets, but in reality, blogging is a vital tool for modern businesses. Many businesses owners still aren’t aware of the potential benefits that blogging could have for them. We’re going to fix that by telling you why putting a blog on your website will help make it a success.  

Continue reading
Posted in At Radar Hill, Business Website Tips, Local Business, Newsletters, Products & Services, SEO & Marketing, SEO & Marketing, Technology | Tagged , , , , , , , , , | Leave a comment

7 Reasons To Upgrade Your Website In 2019

A New Year, a New You. So goes the ritual of the New Year’s resolution, with each of us approaching the year to come with a clear list of goals and a hopeful optimism. Whether it’s going to the gym, saving money, or eating healthier, we always imagine that this is the year things will be different. However, so often what starts well will falter as the year goes.

Make this year a true game changer by simplifying your resolution and give yourself a clear goal with an obvious path: increase the profitability of your business. What makes this goal achievable? By simply updating your website. Here are 7 reasons why you should upgrade.


Make 2019 Your Most Successful Yet
Continue reading
Posted in At Radar Hill, Business Website Tips, Graphic Design, Products & Services, SEO & Marketing, Technology, Web Design, Website Launches | Tagged , , , , , , , , , , | Leave a comment

Social Media Marketing is Word of Mouth Marketing

Can you control what your customers say about you?  A business has dozens of opportunities to take control of the “word on the street” and it is essential that businesses know how to use social media to influence the conversations and turn talk into profit.

Continue reading
Posted in Business Website Tips, Products & Services, SEO & Marketing, SEO & Marketing, Social Networking, Website Launches | Tagged , , , , , , , , , , , | Leave a comment

November 14: Google Partners B2B Marketing Event

B2B Marketing

You are invited to come to our Google Partners Connect event on B2B Marketing Strategies

What is This?

Google Event is when Radar Hill hosts a free live webinar focused on a specific area or industry of online marketing. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

B2B Marketing

This event is focused on B2B online marketing. Decision-makers are 75% of the way through their purchase process before even reaching out to a brand, and when they are searching for a business to hire, 68% of the research is digitally driven. There is an average of 12 searches online before engaging with a brand.This means it is vital to be online, ready for prospective clients to find you.

Another thing to note is that using multi-screen is the default for B2B researches, but mobile searches are increasing. Having your ads and website adapted to fit both these mediums will maximize its impact. For example, 20% of searches are now done via voice search, and most Google Assistant requests are asked in natural speech. Having content that matches these search styles ensures that your digital presence is as effective as possible.

B2B marketing is hard. Get your online presence to the right person, at the right time. In this digital era, relying purely on word-of-mouth is not enough. Come to this Google workshop about B2B marketing strategies, and we will help you to implement effective methods.

Digital Marketing

Last year, digitally savvy small businesses were almost 3x more likely to increase calls, leads, and sales inquiries. Not only that, but the top 20% most digitally advanced businesses earned 2x as much revenue per employee.

Google search

 

Register Now

Where: Radar Hill Boardroom, 5th Floor of 3301 Douglas Street

When: Wednesday, November 14th, 8:30 am – 11:00 am

How: Please RSVP here as seating is limited

This event is free and you don’t have to be a client of Radar Hill to attend.
Pass on this invitation to anyone who can benefit from knowing more about Google marketing strategies!

If you have any questions or would like more information please contact us.

Light refreshments will be served. See you there!

Digital marketing helps with:

  • Reaching more customers
  • Growing revenue
  • Creating new jobs

Over the last year, digitally advanced small and medium-sized businesses experienced revenue growth that was nearly 4 times as high, vs. those businesses that do not have an effective online presence. It’s clear that businesses who embrace digital marketing are winning.

Radar Hill wants your businesses to be successful, and we are here to answer any and all questions you have about the online marketing of your business.

Join us for this free information session to learn how best to market yourself as a B2B business, and use effective strategies to connect with customers in the right place, at the right time.

Posted in At Radar Hill, Business Website Tips, Events, Products & Services, SEO & Marketing, Technology, Workshops & Seminars | Tagged , , , , , | Leave a comment

Yes Social Media Will Help Your Business

There has never been such a widely used form of communication that has such a low cost. Why wouldn’t you take advantage and maximize its potential for your business? There is little risk and the rewards are huge. Social media is ubiquitous, with the vast majority of people use at least one platform, the major ones being Facebook, Twitter, and Instagram, although there are many more.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, Newsletters, Products & Services, SEO & Marketing, SEO & Marketing, Social Networking, Technology, Workshops & Seminars | Tagged , , , , , , , , , , , , , | Leave a comment

Password Security Solutions

At this point in the Age of Internet, everyone knows that having secure passwords is a good thing. And yet, so few of us adequately protect our personal information. It can be difficult to know exactly where to begin when it comes to security in the digital age; there are so many different facets and scary information coming in from all sides, it is easy to blow past and ignore all of it. However, password security is critical, and for your sake, and your company’s, continue reading to remind yourself of the significance of password security. Let us know if you have any concerns or questions, we are here to help.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, News & Politics, Security, Technology | Tagged , , , , , , , , | Leave a comment

What is SSL and Why Do You Need It?

Internet safety is increasingly a concern, and there are continuously new ways that scammers and hackers can gain access to your information. However this is not a doom and gloom post, rather we will explain how you can help protect yourself and your customers by discussing what SSL – Secure Sockets Layer – is, and why you should have it installed on your website.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, News & Politics, Products & Services, Security, SEO & Marketing, SEO & Marketing, Software & Apps, Technology, Web Design | Tagged , , , , , , , , , | Leave a comment

June 20: Google Partners Retail Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web. This month – Retail

Continue reading

Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Events, Local Business, Local Events, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Workshops & Seminars | Tagged , , , , , , , , , , | Leave a comment

GDPR – European Personal Data Regulation

The GDPR – General Data Protection Regulation – is regulation coming into effect on 25 May 2018. It has not made the news much in Canada, but it has the potential to affect every country in the world. So what is it exactly? In this article, we will be introducing what the GDPR is (do not be alarmed), the obligations of those involved (everybody), and how to be compliant (guidelines only).

We have two more blog posts about the GDPR, see here for the effect on Canada and Email blog, and here for why the GDPR is a good thing blog. If you’ve been hearing about it and been terrified about it, you might not be thinking it’s a good thing, but ultimately, this is going to protect people’s data, and give people more power when dealing with companies of all sizes.

Continue reading

Posted in Business Website Tips, News & Politics, Security | Tagged , , , , , , , , , , | Comments Off on GDPR – European Personal Data Regulation