Delving into the tech-jungle can certainly be a challenge. Trying to deal with all the different software and products available and figuring out exactly what is needed leeds to understandable frustration and overwhelm. But if you have to pick one Internet “speak” to know about, SSL should be it.
SSL has become an important aspect of daily Internet life, so we thought we would explain what exactly it is and why you need to know about it. Read on to know why SSL is one of the basic features needed for safeguarding your data online.
Have you ever received a Facebook or Amazon ad targeting a seemingly unrelated thing you’d been searching for earlier? It’s an alarming experience, but it’s also a glimpse into just how widespread data tracking, and selling, has become – with companies amassing vast swathes of information and analytics from a single user’s history.
Fortunately, you have more control over the spread of this than you may realize, as often this level of data collection relies on passive consent, where users agree to something without even realizing it’s happening.
There are in fact, a number of actions you can take to make sure your data is kept private and protected, actions we’re going to cover in this blog.
Now more than ever, businesses are looking to redefine how they reach out and engage with their customers. One of the best tools they will have at their disposal will be Facebook groups.
In recent years, the dynamics of how businesses and audiences connect on Facebook has changed radically, with groups becoming ever more popular among users, and the Facebook experience shifting towards centring groups and paid advertising as the primary marketing channels.
In this post, we’re going to look at how to use these groups to build community and generate passive income, as well as some key tips on how to make the most of your Facebook group.
For small businesses, Facebook can be one of the most effective tools when it comes to promoting your products and services, engaging with your audience, and extending your reach—however, this is something a lot of small businesses don’t achieve. But why is that?
We’ve identified some of the most common mistakes small businesses are making on Facebook and offered some actionable solutions to give them a path forward.
Google has estimated that over one-third of business searches have what is called ‘local intent’—for example, this means that someone interested in finding a new property would search for ‘real estate agents in Victoria’ to find services relevant to their area. This is something that most businesses should be looking to tap into.
Even if you don’t think your services are as geographically oriented as that example, if you have a physical store or location where your services are offered, there’s a good chance people are using searches with local intent to find you. After all, no one wants to drive hours to browse or buy products, access services, dine out etc.
For many email marketing is an afterthought — something that they don’t consider to be as crucial as social media or other forms of content marketing. These businesses are missing out on a golden opportunity.
Email marketing remains one of the most effective, and influential marketing methods — and it presents an array of intriguing possibilities for companies going forward.
Here are five reasons why email marketing is an effective option for businesses.
Google Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to look at another one of those tools in the form of Google Tag Manager.
When it comes to email scams, even the broadest and most basic of these attacks now have an underlying level of sophistication. The most common form they take will be one that imitates either an official bank account or Paypal email.
What if you were told that the very idea of this is mostly a myth?
Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.
When people think about blogging, their immediate thoughts turn to personal projects or creative outlets, but in reality, blogging is a vital tool for modern businesses. Many businesses owners still aren’t aware of the potential benefits that blogging could have for them. We’re going to fix that by telling you why putting a blog on your website will help make it a success.
A New Year, a New You. So goes the ritual of the New Year’s resolution, with each of us approaching the year to come with a clear list of goals and a hopeful optimism. Whether it’s going to the gym, saving money, or eating healthier, we always imagine that this is the year things will be different. However, so often what starts well will falter as the year goes.
Make this year a true game changer by simplifying your resolution and give yourself a clear goal with an obvious path: increase the profitability of your business. What makes this goal achievable? By simply updating your website. Here are 7 reasons why you should upgrade.