A New Year, a New You. So goes the ritual of the New Year’s resolution, with each of us approaching the year to come with a clear list of goals and a hopeful optimism. Whether it’s going to the gym, saving money, or eating healthier, we always imagine that this is the year things will be different. However, so often what starts well will falter as the year goes.
Make this year a true game changer by simplifying your resolution and give yourself a clear goal with an obvious path: increase the profitability of your business. What makes this goal achievable? By simply updating your website. Here are 7 reasons why you should upgrade.
Can you control what your customers say about you? A business has dozens of opportunities to take control of the “word on the street” and it is essential that businesses know how to use social media to influence the conversations and turn talk into profit.
You are invited to come to our Google Partners Connect event on B2B Marketing Strategies
What is This?
A Google Event is when Radar Hill hosts a free live webinar focused on a specific area or industry of online marketing. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.
This event is focused on B2B online marketing. Decision-makers are 75% of the way through their purchase process before even reaching out to a brand, and when they are searching for a business to hire, 68% of the research is digitally driven. There is an average of 12 searches online before engaging with a brand.This means it is vital to be online, ready for prospective clients to find you.
Another thing to note is that using multi-screen is the default for B2B researches, but mobile searches are increasing. Having your ads and website adapted to fit both these mediums will maximize its impact. For example, 20% of searches are now done via voice search, and most Google Assistant requests are asked in natural speech. Having content that matches these search styles ensures that your digital presence is as effective as possible.
B2B marketing is hard. Get your online presence to the right person, at the right time. In this digital era, relying purely on word-of-mouth is not enough. Come to this Google workshop about B2B marketing strategies, and we will help you to implement effective methods.
Last year, digitally savvy small businesses were almost 3x more likely to increase calls, leads, and sales inquiries. Not only that, but the top 20% most digitally advanced businesses earned 2x as much revenue per employee.
Over the last year, digitally advanced small and medium-sized businesses experienced revenue growth that was nearly 4 times as high, vs. those businesses that do not have an effective online presence. It’s clear that businesses who embrace digital marketing are winning.
Radar Hill wants your businesses to be successful, and we are here to answer any and all questions you have about the online marketing of your business.
Join us for this free information session to learn how best to market yourself as a B2B business, and use effective strategies to connect with customers in the right place, at the right time.
There has never been such a widely used form of communication that has such a low cost. Why wouldn’t you take advantage and maximize its potential for your business? There is little risk and the rewards are huge. Social media is ubiquitous, with the vast majority of people use at least one platform, the major ones being Facebook, Twitter, and Instagram, although there are many more.
Internet safety is increasingly a concern, and there are continuously new ways that scammers and hackers can gain access to your information. However this is not a doom and gloom post, rather we will explain how you can help protect yourself and your customers by discussing what SSL – Secure Sockets Layer – is, and why you should have it installed on your website.
Radar Hill has been in business for almost 17 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 17 years, and we are publishing a “Then and Now” blog series to illustrate what a website requires to stay current. This edition: Blogs
To be published in a medium that had an audience, you had to be a professional writer, or at least have your writing go through several stages of editing before being seen by the wider world. There were not many avenues where your business could have a consistent image projected of itself, unless you paid a lot in advertising. And even that had to go through many stages, there was no real avenue for direct business-owner-to-consumer content.
Anyone can publish their written work online, and it has the potential to be viewed by hundreds, if not thousands or millions, of people. While some might find this a negative attribute of the Internet, it is in reality a simple way to create and moderate your image. By writing blogs and content, you are more in control of your business, and can project a more personable and knowledgeable image directly to your target market.
It’s that time of year again, when people are declaring their resolutions for the year ahead. You know that the vast majority of them will not stick with it, and invariably it will be to lose weight/eat better/exercise more. There is genuine motivation and intention, but the implementation is lacklustre, and most will give up within the next few weeks – otherwise gyms would always be full. These personal goals fail often, in part due to lack of accountability, and there is nothing stronger holding people to it other than “wouldn’t it be nice if….”
Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.
One of the many advantages of working with Radar Hill is that we create a completely custom website to suit your business. We know how important it is to be able to easily manage your website’s content, which is why our Content Management System (CMS), called Pyramid, is an added feature available to our clients. Pyramid enables the user to edit content themselves, which means that there is no waiting to get that latest announcement or picture added onto a website – simply login to the backend and make the desired changes.