Radar Hill Blog

Category Archives: SEO & Marketing

How to Have an Accessible Website

A great website only matters if it works for everyone — but what does that really mean?

For many of us, it’s as simple as reading and clicking, a user experience we presume to be universal.

In reality, there are myriad ways a website can be inaccessible to people.

Whether it’s visual impairment, hearing impairments, neurodivergence, or countless other things — the notion of a universal user experience can be a harmful myth, that prevents everyone from enjoying and using your website. 

To have a fully accessible website there are numerous factors that need to be considered. This post will take a look at some of the examples of how accessibility works in practice, and what can be done to make websites more accessible.

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Posted in At Radar Hill, Business Website Tips, Graphic Design, Products & Services, SEO & Marketing, Web Design, Website Redesigns, Website Upgrades | Tagged , , , , , , | Leave a comment

Why Your Business Needs An E-Commerce Website

For many businesses and customers, Covid-19 has been hugely disruptive and caused many negative effects. However there is one notable exception: online shopping. 

This isn’t an isolated trend, as e-commerce has been an exponentially growing industry in recent years, and as most businesses were forced to move online, that trend spiked. 

Online shopping isn’t something that will go away. In fact, an e-commerce presence is going to be absolutely vital for all retail businesses going forward. Here are a few reasons why. 

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Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Local Business, Products & Services, SEO & Marketing, Web Design | Tagged , , , , , | Leave a comment

What is SSL and Why is it Important for Being Safe Online?

Delving into the tech-jungle can certainly be a challenge. Trying to deal with all the different software and products available and figuring out exactly what is needed leeds to understandable frustration and overwhelm. But if you have to pick one Internet “speak” to know about, SSL should be it. 

SSL has become an important aspect of daily Internet life, so we thought we would explain what exactly it is and why you need to know about it. Read on to know why SSL is one of the basic features needed for safeguarding your data online. 

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Utilizing Facebook Groups for Your Business

Now more than ever, businesses are looking to redefine how they reach out and engage with their customers. One of the best tools they will have at their disposal will be Facebook groups.

In recent years, the dynamics of how businesses and audiences connect on Facebook has changed radically, with groups becoming ever more popular among users, and the Facebook experience shifting towards centring groups and paid advertising as the primary marketing channels. 

In this post, we’re going to look at how to use these groups to build community and generate passive income, as well as some key tips on how to make the most of your Facebook group. 

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How To Ensure Your Website Content Is Relevant For Google Voice Search

Google Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.

In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.

With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for. 

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Why Your Business Needs A ‘Google My Business’ Listing

Google has estimated that over one-third of business searches have what is called ‘local intent’—for example, this means that someone interested in finding a new property would search for ‘real estate agents in Victoria’ to find services relevant to their area. This is something that most businesses should be looking to tap into.

Even if you don’t think your services are as geographically oriented as that example, if you have a physical store or location where your services are offered, there’s a good chance people are using searches with local intent to find you. After all, no one wants to drive hours to browse or buy products, access services, dine out etc.

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5 Reasons Why Email Marketing Could Be Effective For Your Business

For many email marketing is an afterthought — something that they don’t consider to be as crucial as social media or other forms of content marketing. These businesses are missing out on a golden opportunity.

Email marketing remains one of the most effective, and influential marketing methods — and it presents an array of intriguing possibilities for companies going forward.

Here are five reasons why email marketing is an effective option for businesses. 

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6 Reasons To Do Google Ads

Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).

The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses. 

The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.

If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be. 

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What You Should Know About Google Tag Manager

Google Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to look at another one of those tools in the form of Google Tag Manager. 

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Why You Need To Review And Update Your Privacy Policy

If you’ve visited a website at any point in the past few months, you will probably have been prompted with a window asking whether or not you want to ‘accept cookies’ or something with similar wording. This reflects the new model when it comes to online privacy and security. 

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Introduction to Google Ads: Workshop

Do you want to rank #1 on Google? 

What if you were told that the very idea of this is mostly a myth?

Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.

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Blogging For Business? It’s Better Than You Think

When people think about blogging, their immediate thoughts turn to personal projects or creative outlets, but in reality, blogging is a vital tool for modern businesses. Many businesses owners still aren’t aware of the potential benefits that blogging could have for them. We’re going to fix that by telling you why putting a blog on your website will help make it a success.  

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