A great website only matters if it works for everyone — but what does that really mean?
For many of us, it’s as simple as reading and clicking, a user experience we presume to be universal.
In reality, there are myriad ways a website can be inaccessible to people.
Whether it’s visual impairment, hearing impairments, neurodivergence, or countless other things — the notion of a universal user experience can be a harmful myth, that prevents everyone from enjoying and using your website.
To have a fully accessible website there are numerous factors that need to be considered. This post will take a look at some of the examples of how accessibility works in practice, and what can be done to make websites more accessible.
Posted in At Radar Hill, Business Website Tips, Graphic Design, Products & Services, SEO & Marketing, Web Design, Website Redesigns, Website Upgrades
Tagged accessibility, deaf, deaf users, design, user experience, User friendly, UX
For many businesses and customers, Covid-19 has been hugely disruptive and caused many negative effects. However there is one notable exception: online shopping.
This isn’t an isolated trend, as e-commerce has been an exponentially growing industry in recent years, and as most businesses were forced to move online, that trend spiked.
Online shopping isn’t something that will go away. In fact, an e-commerce presence is going to be absolutely vital for all retail businesses going forward. Here are a few reasons why.
Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Local Business, Products & Services, SEO & Marketing, Web Design
Tagged business tips, coronavirus, ecommerce, news, Online Marketing, online shopping
Delving into the tech-jungle can certainly be a challenge. Trying to deal with all the different software and products available and figuring out exactly what is needed leeds to understandable frustration and overwhelm. But if you have to pick one Internet “speak” to know about, SSL should be it.
SSL has become an important aspect of daily Internet life, so we thought we would explain what exactly it is and why you need to know about it. Read on to know why SSL is one of the basic features needed for safeguarding your data online.
Google Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.
In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.
With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for.
Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).
The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses.
The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.
If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be.
Do you want to rank #1 on Google?
What if you were told that the very idea of this is mostly a myth?
Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.
Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, SEO & Marketing, Workshops & Seminars
Tagged ads, AdWords, Google, Google AdWords, Marketing