Radar Hill Blog

Category Archives: Graphic Design

Articles and information on graphic design in general and design services provided by Radar Hill.

New VREB Plugin

Over the last few months the team at Radar Hill have been working on a new plugin for the Victoria Real Estate Board. They began by evaluating what already existed, which was a plugin that Radar Hill created in 2013. It was great when it was built, however technology changes at such a pace that it became necessary not just to update the plugin, but to create a whole new one.

To build the new plugin, Roger, Ken, and Mike proceeded to create a mock-up of the end goal, which allowed them to easily rearrange items and preview the functionality of it before completely building it.

It is not just the look on the outside that changes, but all the behind-the-scenes coding that requires development. The technical details will not be elaborated on in this post, but if you would like more information, feel free to ask Roger. Suffice to say, this new plugin is awesome!

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Posted in Business Website Tips, Graphic Design, Local Business, Products & Services, Pyramid Content Management, Real Estate, Real Estate Websites, SEO & Marketing, SEO & Marketing, Software & Apps, VREB Listings, Web Design, Website Launches | Tagged , , , , , , , , , , | Comments Off on New VREB Plugin

Then and Now Part 2: Schema

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.

Schema

Then
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.

Now
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.

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Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Graphic Design, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Web Design | Tagged , , , , , , , , , , , | Leave a comment

3D Aerial Video For Real Estate

To use a cliché saying, “location, location, location.” With more and more activity and business happening online it is only expected that the home buying process is hugely digital. People want to know everything about a house before going to view it, and location is a vital aspect of choosing a home. It’s all very well to say that a property is “overlooking spectacular ocean views” or “nestled at the end of a quiet street,” it is another to be able to show that via aerial video. But luckily that’s exactly what you can do now, courtesy of Google Earth and CorkScrew Visuals Inc.

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Posted in Business Website Tips, Graphic Design, Products & Services, Pyramid Content Management, Real Estate, Real Estate Websites, SEO & Marketing, VREB Listings, Website Redesigns, Website Upgrades | Tagged , , , , , , , , | Comments Off on 3D Aerial Video For Real Estate

Then and Now Part 1: Responsive Websites

Then and Now Part 1: Why Have a Responsive Site?

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to stay current.

Continue reading

Posted in At Radar Hill, Business Website Tips, Graphic Design, Newsletters, Products & Services, SEO & Marketing, Technology, Web Design, Website Redesigns, Website Upgrades | Tagged , , , , , , , , | Comments Off on Then and Now Part 1: Responsive Websites

Mobile Websites Are Still Dead

ClosedApril 2012 I wrote about a blog post “Mobile is Dead” detailing the death of mobile only websites. These are the websites that replicate the desktop version of a website for display on a phone. This type of website is SO dead now I cannot believe they are still being sold.

Don’t Waste Your Money

A mobile “friendly” website is not what you want to buy. The reasoning is obvious – it’s only meant to display professionally on a phone! Responsive web design (RWD) is where you want to make your investment – a responsive website is capable of SO much more and is the only product professional web developments companies should sell you. Check out the good reasons to invest in RWD: Continue reading

Posted in Graphic Design, Products & Services, Pyramid Content Management, Web Design, Website Launches | Comments Off on Mobile Websites Are Still Dead

Meeting with your Website Designer: How to Prepare

So, you’ve hired a website designer – yeah! Are you wondering what a meeting with your website designer will be like? We will ask you a lot of questions about your business and your vision for your new website. Be ready by preparing ahead of time. This will save you time and money (and score you big points with your designer)!

Know Your Business

Website designers want to know all about you and your business! The more we know about your business, the better your website will be. Radar Hill has a Client Planning Document that should be filled out before your meeting with the designer. Your project manager can walk you through the questions if needed. Continue reading

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Web Design Trends to Watch For in 2015

2015 - Happy New Year!

During 2014, the key trends that emerged in web design focused around minimizing pizzazz and cleaning up layouts to help maximize clarity and turn visitors into customers. After all, websites don’t exist solely to look pretty; they serve a purpose – to capture the attention of prospective clients and help generate revenue.

With online competition growing for every product under the sun, you need your website to get to the point quickly. With more and more websites being viewed from mobile devices, the need for a clean, uncluttered, responsive website layout is extremely important. Continue reading

Posted in Graphic Design, Mobile Responsive Design, SEO & Marketing, Technology, Web Design, Website Redesigns | Comments Off on Web Design Trends to Watch For in 2015

New Website Launched: Kash Burley

Kash Burley is one of the newest members of the Pemberton Homes real estate family in Victoria. Naturally, the first thing she needed to help grow her career is an attractive website to showcase her listings. Continue reading

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New website launched: Fhoss Canada

Fhoss Canada

Fhoss Canada

Fhoss is the maker of illuminated high visibility safety clothing (powered by a small rechargeable power cell). Their safety clothing saves money & more importantly can help save lives. Their product is unique – the only company to offer such products – and their website needed to highlight their product and why it is so great. Continue reading

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Mobile is Dead – Responsive Web Design Has Arrived

Vector image of a smartphone, tablet, and wide screen laptopNot that long ago you had to have a mobile version of your website.  Chuck it.  Yes, it’s outdated.  Most responsible web development companies are deploying responsive designs.

A responsive web design is one that adapts to each form of media. In non-geek chat that means your website is easily readable and accessible regardless of what kind of computer you’re viewing it on:  desktop, laptop, tablet, or smartphone.  Think of the layout of your website being fluid.  The entire architecture will be adaptable to any kind of screen size. Continue reading

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New Site Launched: RJR Productions

www.VictoriaLocalTalent.com

www.VictoriaLocalTalent.com

RJR Productions is a recent start-up in Victoria, BC. Promoting local talent in arts and entertainment, ranging from fashion designers, to hair and makeup artists, to painters, to musical performers, and everything in between. If you are artistically talented and want to be discovered, register on their website. Check their website frequently for upcoming shows.

RJR needed a website to promote these upcoming events and talent in Victoria, BC. In addition to creating the website: www.VictoriaLocalTalent.com, Radar Hill also designed the stylish RJR Productions logo .

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Interlink Conference – Staying Current on Web Design

When Interlink Conference 2011 was recently held in Vancouver, we sent 2 of our finest, Ken and Megan, to gather as much information as they could. The idea behind the Interlink Conference was to “explore innovative ideas, share the latest techniques and talk about cutting-edge development tools” to “inspire the web.” It sounds like they delivered.

Both Ken and Megan attended many of the workshops held on website design. After mulling over the influx of information they received, our delegates highlighted a few of what they found to be the more inspiring sessions.

There was a rousing discussion about the design process. The problem with ideas is that they’re not worth much until you know how to express them. This talk concentrated on finding the right tools and inspiration to use for organizing ideas, making our web designers feel all the wiser.

Along with this principal of how to bring design ideas to life came a workshop about the evaluation of design principles. It explored website design and the decision making process behind the design choices. The decisions one makes to bring an idea to fruition are critical.

Websites should be designed so people can easily navigate information. A maze of a website is useless. Ken attended a session about the website users experience. It discussed the importance of making web designs simple and intuitive. This is an important philosophy for any website.

Rounding out the list of stand-out information was a session on exciting new and upcoming techniques for coding websites. Alright, maybe not that thrilling, but very interesting and useful nonetheless. In an industry that is constantly improving, we have to learn and improve with it.

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