Radar Hill Blog

Category Archives: Products & Services

Information and updates about Radar Hill products and services.

How To Ensure Your Website Content Is Relevant For Google Voice Search

Google Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.

In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.

With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for. 

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5 Reasons Why Email Marketing Could Be Effective For Your Business

For many email marketing is an afterthought — something that they don’t consider to be as crucial as social media or other forms of content marketing. These businesses are missing out on a golden opportunity.

Email marketing remains one of the most effective, and influential marketing methods — and it presents an array of intriguing possibilities for companies going forward.

Here are five reasons why email marketing is an effective option for businesses. 

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6 Reasons To Do Google Ads

Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).

The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses. 

The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.

If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be. 

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What You Should Know About Google Tag Manager

Google Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to look at another one of those tools in the form of Google Tag Manager. 

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Why You Need To Review And Update Your Privacy Policy

If you’ve visited a website at any point in the past few months, you will probably have been prompted with a window asking whether or not you want to ‘accept cookies’ or something with similar wording. This reflects the new model when it comes to online privacy and security. 

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Radar Hill Is Looking For A New Web Designer!

We are looking to make a new addition to our team here at Radar Hill! This opening is an exciting opportunity for a talented Web Designer / Front-End Developer.

Your role will primarily be to assist our Graphics Department in the creation of attractive and dynamic websites for our clients. This is an in-office position, so you must be located, or willing to be located, on Southern Vancouver Island.

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Introduction to Google Ads: Workshop

Do you want to rank #1 on Google? 

What if you were told that the very idea of this is mostly a myth?

Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.

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Featured Businesses – Home Renovation

Nothing is more central to your life than your home, it’s the hub of everything. Which is why taking care of it is so important. All of the businesses featured in our newsletter offer something unique, whether it’s maintenance or design, interior or exterior, you can find something in this newsletter that will make your home a better place to live.

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Google Analytics and Ads Workshop in Duncan – 18 April

How to drive more traffic and more leads to your website by leveraging statistics – learn about Google analytics and Google ads in this comprehensive 2for1 workshop!

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10 Questions to Ask Before Hiring a Web Designer

When hiring somewhere to create and design your website for you, it helps to have a checklist of essential questions you need to be asking. These questions will help you make sure that the company you’re hiring is skilled, knowledgeable and poised to give you the best service possible in order to make your website a success.

To help you, we’ve outlined the 10 essential questions you need to ask before you hire a web designer.

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The Importance Of Understanding Your Niche

The Battle Between The General And The Specific

It can be tempting as a business owner to attempt to market yourself to a wide-ranging audience. However, this general approach often fails to land and leaves you marketing to no one-relying on strategies that are aimless and scattershot.

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Blogging For Business? It’s Better Than You Think

When people think about blogging, their immediate thoughts turn to personal projects or creative outlets, but in reality, blogging is a vital tool for modern businesses. Many businesses owners still aren’t aware of the potential benefits that blogging could have for them. We’re going to fix that by telling you why putting a blog on your website will help make it a success.  

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