Radar Hill Blog

Category Archives: Products & Services

Information and updates about Radar Hill products and services.

May 2nd: Google Partners Local Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our Google Partners Connect all about

LOCAL MARKETING STRATEGIES

Continue reading

Posted in At Radar Hill, Business Website Tips, Events, Local Business, Local Events, Products & Services, SEO & Marketing, SEO & Marketing, Workshops & Seminars | Tagged , , , , , , , | Comments Off on May 2nd: Google Partners Local Marketing Event

Then and Now Part 5: Blogs

Radar Hill has been in business for almost 17 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website requires to stay current. This edition: Blogs

Then:
To be published in a medium that had an audience, you had to be a professional writer, or at least have your writing go through several stages of editing before being seen by the wider world. There were not many avenues where your business could have a consistent image projected of itself, unless you paid a lot in advertising. And even that had to go through many stages, there was no real avenue for direct business-owner-to-consumer content.

Now:
Anyone can publish their written work online, and it has the potential to be viewed by hundreds, if not thousands or millions, of people. While some might find this a negative attribute of the Internet, it is in reality a simple way to create and moderate your image. By writing blogs and content, you are more in control of your business, and can project a more personable and knowledgeable image directly to your target market.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, Newsletters, Products & Services, SEO & Marketing, SEO & Marketing, Web Design | Tagged , , , , , , , , , , , , | Comments Off on Then and Now Part 5: Blogs

13 March: Google Partners Video Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our

Google Partners Connect Video Event

Continue reading

Posted in At Radar Hill, Business Website Tips, Events, Local Business, Local Events, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Workshops & Seminars | Tagged , , , , , , , , | Comments Off on 13 March: Google Partners Video Marketing Event

Achieve Your Personal and Business Resolutions in 2018

It’s that time of year again, when people are declaring their resolutions for the year ahead. You know that the vast majority of them will not stick with it, and invariably it will be to lose weight/eat better/exercise more. There is genuine motivation and intention, but the implementation is lacklustre, and most will give up within the next few weeks – otherwise gyms would always be full. These personal goals fail often, in part due to lack of accountability, and there is nothing stronger holding people to it other than “wouldn’t it be nice if….”

Continue reading

Posted in At Radar Hill, Business Website Tips, Newsletters, Products & Services, SEO & Marketing, SEO & Marketing, Social Networking, Web Design | Tagged , , , , , | Comments Off on Achieve Your Personal and Business Resolutions in 2018

What’s Up On The Hill: 2017 Recap

Wondering what we’ve been up to this year? Staff adventures and cat pictures are detailed below, in this edition of

What’s Up on the Hill 2017

Continue reading

Posted in At Radar Hill, Business Website Tips, Newsletters, Our Staff, Products & Services | Tagged , , | Comments Off on What’s Up On The Hill: 2017 Recap

Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, Products & Services, Real Estate Websites, SEO & Marketing, SEO & Marketing, Social Networking, VREB Listings, Web Design | Tagged , , , , , , , , | Comments Off on Then and Now Part 4: Open Graph

New Pyramid Features

One of the many advantages of working with Radar Hill is that we create a completely custom website to suit your business. We know how important it is to be able to easily manage your website’s content, which is why our Content Management System (CMS), called Pyramid, is an added feature available to our clients. Pyramid enables the user to edit content themselves, which means that there is no waiting to get that latest announcement or picture added onto a website – simply login to the backend and make the desired changes.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, Products & Services, Pyramid Content Management, SEO & Marketing, Web Design, Website Redesigns, Website Upgrades | Tagged , , , , , , , , , , | Comments Off on New Pyramid Features

November 15th: Google Partners Marketing Mobile Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Google Partners Connect Mobile Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This Google Event is focused on how smartphones are now the centre of a customer’s journey, and how best to capture a potential client’s attention.

The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

Continue reading

Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, Technology, Web Design, Workshops & Seminars | Tagged , , , , , , | Comments Off on November 15th: Google Partners Marketing Mobile Event

New VREB Plugin

Over the last few months the team at Radar Hill have been working on a new plugin for the Victoria Real Estate Board. They began by evaluating what already existed, which was a plugin that Radar Hill created in 2013. It was great when it was built, however technology changes at such a pace that it became necessary not just to update the plugin, but to create a whole new one.

To build the new plugin, Roger, Ken, and Mike proceeded to create a mock-up of the end goal, which allowed them to easily rearrange items and preview the functionality of it before completely building it.

It is not just the look on the outside that changes, but all the behind-the-scenes coding that requires development. The technical details will not be elaborated on in this post, but if you would like more information, feel free to ask Roger. Suffice to say, this new plugin is awesome!

Continue reading

Posted in Business Website Tips, Graphic Design, Local Business, Products & Services, Pyramid Content Management, Real Estate, Real Estate Websites, SEO & Marketing, SEO & Marketing, Software & Apps, VREB Listings, Web Design, Website Launches | Tagged , , , , , , , , , , | Comments Off on New VREB Plugin

October 18th: Google Partners Healthcare and Wellness Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our Google Partners Connect Healthcare and Wellness Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This upcoming Google Event is focused on how Healthcare and Wellness providers can target their ideal clients. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

Continue reading

Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Website Launches, Workshops & Seminars | Tagged , , , , , , | Comments Off on October 18th: Google Partners Healthcare and Wellness Marketing Event

Then and Now Part 3: SSL

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: SSL.

 

SSL

Then:
The World Wide Web (WWW) and its Hyper Text Transfer Protocol (HTTP), one of the languages used to communicate across the Internet, triggered a new way of sharing information. A generation ago, information was not sent via electronic wireless venues, rather everything was written down on paper. If there were secure files stored in a safe for example, you would know immediately if there was a breach, as you would be able to see any damage done. And even once the Internet became prominent, what was available for hackers to access was very limited. There were no banking records, personal identities or other personal data that were stored in cyberspace that could be accessed from anywhere at anytime.

Now:
The Internet has evolved immensely in its 24 years of public use. Everything is done online. And what you need to remain secure is constantly changing. Hackers are eager to always tear down defences and exploit weaknesses, to get your information. There has been an increase in cybercrime in the last few years, with the emergence of robot networks that enable criminal activity to be conducted on an unprecedented global scale. Anyone can be targeted, and it just takes one little slip and hackers can intercept all kinds of information. However, there is something that can help combat the risks of the Internet, and that is SSL.

Continue reading

Posted in At Radar Hill, Business Website Tips, Products & Services, Security, SEO & Marketing, Technology | Tagged , , , , | Comments Off on Then and Now Part 3: SSL

Then and Now Part 2: Schema

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.

Schema

Then
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.

Now
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.

Continue reading

Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Graphic Design, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Web Design | Tagged , , , , , , , , , , , | Leave a comment