Google Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.
In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.
With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for.
Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).
The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses.
The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.
If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be.
We are looking to make a new addition to our team here at Radar Hill! This opening is an exciting opportunity for a talented Web Designer / Front-End Developer.
Your role will primarily be to assist our Graphics Department in the creation of attractive and dynamic websites for our clients. This is an in-office position, so you must be located, or willing to be located, on Southern Vancouver Island.
Do you want to rank #1 on Google?
What if you were told that the very idea of this is mostly a myth?
Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.
Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, SEO & Marketing, Workshops & Seminars
Tagged ads, AdWords, Google, Google AdWords, Marketing
How to drive more traffic and more leads to your website by leveraging statistics – learn about Google analytics and Google ads in this comprehensive 2for1 workshop!
Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, Workshops & Seminars
Tagged ads, Analytics, duncan, event, Google, google ads, Workshop
The Battle Between The General And The Specific
It can be tempting as a business owner to attempt to market yourself to a wide-ranging audience. However, this general approach often fails to land and leaves you marketing to no one-relying on strategies that are aimless and scattershot.