Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).
The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses.
The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.
If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be.
Google Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to look at another one of those tools in the form of Google Tag Manager.
If you’ve visited a website at any point in the past few months, you will probably have been prompted with a window asking whether or not you want to ‘accept cookies’ or something with similar wording. This reflects the new model when it comes to online privacy and security.
We are looking to make a new addition to our team here at Radar Hill! This opening is an exciting opportunity for a talented Web Designer / Front-End Developer.
Your role will primarily be to assist our Graphics Department in the creation of attractive and dynamic websites for our clients. This is an in-office position, so you must be located, or willing to be located, on Southern Vancouver Island.
What if you were told that the very idea of this is mostly a myth?
Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.
Nothing is more central to your life than your home, it’s the hub of everything. Which is why taking care of it is so important. All of the businesses featured in our newsletter offer something unique, whether it’s maintenance or design, interior or exterior, you can find something in this newsletter that will make your home a better place to live.
When hiring somewhere to create and design your website for you, it helps to have a checklist of essential questions you need to be asking. These questions will help you make sure that the company you’re hiring is skilled, knowledgeable and poised to give you the best service possible in order to make your website a success.
To help you, we’ve outlined the 10 essential questions you need to ask before you hire a web designer.
It can be tempting as a business owner to attempt to market yourself to a wide-ranging audience. However, this general approach often fails to land and leaves you marketing to no one-relying on strategies that are aimless and scattershot.
When people think about blogging, their immediate thoughts turn to personal projects or creative outlets, but in reality, blogging is a vital tool for modern businesses. Many businesses owners still aren’t aware of the potential benefits that blogging could have for them. We’re going to fix that by telling you why putting a blog on your website will help make it a success.
A New Year, a New You. So goes the ritual of the New Year’s resolution, with each of us approaching the year to come with a clear list of goals and a hopeful optimism. Whether it’s going to the gym, saving money, or eating healthier, we always imagine that this is the year things will be different. However, so often what starts well will falter as the year goes.
Make this year a true game changer by simplifying your resolution and give yourself a clear goal with an obvious path: increase the profitability of your business. What makes this goal achievable? By simply updating your website. Here are 7 reasons why you should upgrade.
Can you control what your customers say about you? A business has dozens of opportunities to take control of the “word on the street” and it is essential that businesses know how to use social media to influence the conversations and turn talk into profit.