Radar Hill Blog

Category Archives: Business Website Tips

Tips and anecdotes on managing a business website, or having one constructed.

October Invitation: CRM Workshop

How do you keep track of your business contacts, prospects, and suppliers? If you are still using your Outlook email address book, a spreadsheet, or even a Rolodex, then this information session is for you!

Have you ever been impressed by Radar Hill’s memory? An email we send will say something like “remember when we spoke last April about adding a map to your site?” or “How did it go with the painter we referred you to back in June?” While it is true that we get to know our clients well, so that if you were to ask Shawn, Roger, or Dan about a specific person they would be able to tell you their business, spouse, and even their hobby, it can also be overwhelming to remember all this about the several hundreds of people we interact with. To help their memories and efficiently keep track of people, we use a Customer Relations Management software (CRM), and Shawn is giving a talk about how invaluable using one can be.

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Then and Now Part 3: SSL

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: SSL.

 

SSL

Then:
The World Wide Web (WWW) and its Hyper Text Transfer Protocol (HTTP), one of the languages used to communicate across the Internet, triggered a new way of sharing information. A generation ago, information was not sent via electronic wireless venues, rather everything was written down on paper. If there were secure files stored in a safe for example, you would know immediately if there was a breach, as you would be able to see any damage done. And even once the Internet became prominent, what was available for hackers to access was very limited. There were no banking records, personal identities or other personal data that were stored in cyberspace that could be accessed from anywhere at anytime.

Now:
The Internet has evolved immensely in its 24 years of public use. Everything is done online. And what you need to remain secure is constantly changing. Hackers are eager to always tear down defences and exploit weaknesses, to get your information. There has been an increase in cybercrime in the last few years, with the emergence of robot networks that enable criminal activity to be conducted on an unprecedented global scale. Anyone can be targeted, and it just takes one little slip and hackers can intercept all kinds of information. However, there is something that can help combat the risks of the Internet, and that is SSL.

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Then and Now Part 2: Schema

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.

Schema

Then
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.

Now
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.

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August 16: Google Partners Retail Marketing Event

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our

Google Partners Connect Retail Event

Wednesday August 16th

What Is A Google Partners Connect Event?

Google Event is where Google hosts a live webinar focused on a specific area or industry of online marketing. Recent ones have included the home services industry, automotive industry, and video marketing. If you have been thinking about doing more online advertising, these workshops are extremely beneficial. Not only are you listening to Google experts presenting to you the latest information in digital advertising, but Kendra Savich, our Google certified marketing and content specialist, is there to guide and answer any questions.

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Google Partners Connect Event – Video Marketing

 

If you want to get an idea of what exactly happens at one of our Google Partners events, how the room is set up etc., then watch the video! This is just a snippet of the end, after the live stream presentation by experts in online marketing coming from Google offices in California has concluded. Before the live stream, Kendra answers any initial questions and goes over the basics of AdWords. The stream lasts about an hour, and then afterwards there is the opportunity to ask Kendra any new or clarifying questions. There is a lot of information that they pack into that hour, but that is why Kendra there – she is our Google certified Partner. This means that she is also an expert in Google advertising, as Partners are great vaults of knowledge and have to keep up yearly certification.

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A Website By Many Other Names

You’ve probably heard the cliché “a rose by any other name would smell as sweet”. But businesses and branding can get a little more complicated than that. Not all names are created equal, and when it comes to websites… yikes. Where do we start?

The answer is the domain. In this post we’ll be going over the different parts of a domain name:

  1. The anatomy and what they can mean for your website,
  2. How to choose the right one
  3. Why it’s sometimes a good idea to have multiple domain names. Continue reading
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3D Aerial Video For Real Estate

To use a cliché saying, “location, location, location.” With more and more activity and business happening online it is only expected that the home buying process is hugely digital. People want to know everything about a house before going to view it, and location is a vital aspect of choosing a home. It’s all very well to say that a property is “overlooking spectacular ocean views” or “nestled at the end of a quiet street,” it is another to be able to show that via aerial video. But luckily that’s exactly what you can do now, courtesy of Google Earth and CorkScrew Visuals Inc.

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June 14: Google Partners Local & Classifieds Event

Is your business local?

Join Us For Our Google Partners Connect Event For Local Business

What:

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

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Then and Now Part 1: Responsive Websites

Then and Now Part 1: Why Have a Responsive Site?

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to stay current.

Continue reading

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May 17 Google Home Services Event: 3 Reasons You Should Come

Marketing booksAbout once a month we will be co-hosting events with Google, about how digital marketing can help specific industries thrive on the Internet. On Wednesday May 17th it is the Home Services industry that we will be focusing on, so if you or anyone you know is interested, please RSVP! It is a completely free talk, and it has the potential to bring in so much business, so really, what is stopping you from coming?

It is a completely free talk, and it has the potential to bring in so much business, so really, what is stopping you from coming?

Here are 3 reasons you should come:

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May 2: Introduction to Google AdWords – in Duncan!

Join us for an introduction to Google AdWords

Do you want to be #1 on Google? Or know someone who does?

But what if you were told that technically there is no such thing?

Google AdWords Work 

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Introduction to Google Analytics Workshop

Join Us For an Introduction to Google Analytics

Do you have difficulty understanding the graphs and numbers on your Google Analytics reports? Do you not even look at them because you don’t know what it all actually means?

Then come to our Introduction to Google Analytics Workshop!

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