Radar Hill Blog

Category Archives: Business Website Tips

Tips and anecdotes on managing a business website, or having one constructed.

What is SSL and Why is it Important for Being Safe Online?

Delving into the tech-jungle can certainly be a challenge. Trying to deal with all the different software and products available and figuring out exactly what is needed leeds to understandable frustration and overwhelm. But if you have to pick one Internet “speak” to know about, SSL should be it. 

SSL has become an important aspect of daily Internet life, so we thought we would explain what exactly it is and why you need to know about it. Read on to know why SSL is one of the basic features needed for safeguarding your data online. 

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Utilizing Facebook Groups for Your Business

Now more than ever, businesses are looking to redefine how they reach out and engage with their customers. One of the best tools they will have at their disposal will be Facebook groups.

In recent years, the dynamics of how businesses and audiences connect on Facebook has changed radically, with groups becoming ever more popular among users, and the Facebook experience shifting towards centring groups and paid advertising as the primary marketing channels. 

In this post, we’re going to look at how to use these groups to build community and generate passive income, as well as some key tips on how to make the most of your Facebook group. 

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How To Maintain Your Online Presence During a Pandemic

It can feel like the business world is grinding to a halt right now. But the reality is that your business should still be reaching out, even if it feels like you have nothing to offer.

Customers may not be lining up to buy from you, but they’re still searching and looking out for future purchases.

That’s why you need to be building your online presence, becoming a vital resource for your customers and maintaining engagement with your audience.  

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So You Want To Be A Success On Facebook – Avoid These Problems

For small businesses, Facebook can be one of the most effective tools when it comes to promoting your products and services, engaging with your audience, and extending your reach—however, this is something a lot of small businesses don’t achieve. But why is that?

We’ve identified some of the most common mistakes small businesses are making on Facebook and offered some actionable solutions to give them a path forward. 

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How To Ensure Your Website Content Is Relevant For Google Voice Search

Google Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.

In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.

With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for. 

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How To Transform Your Passion Into Professionalism

Five Key Business goals

It’s absolutely true that if you want your business to thrive you need to love what you do. For many people, that means turning a passion project into a fully-fledged business—but they can fall into the trap of not running things like a business.

Whether it’s a lack of knowledge or the wrong mindset—this professionalism trap is where most small businesses fail. To help kickstart your business, here are our five Key business goals to help you transform your passion into a professional business mindset.  

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5 Reasons Why Email Marketing Could Be Effective For Your Business

For many email marketing is an afterthought — something that they don’t consider to be as crucial as social media or other forms of content marketing. These businesses are missing out on a golden opportunity.

Email marketing remains one of the most effective, and influential marketing methods — and it presents an array of intriguing possibilities for companies going forward.

Here are five reasons why email marketing is an effective option for businesses. 

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6 Reasons To Do Google Ads

Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).

The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses. 

The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.

If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be. 

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What You Should Know About Google Tag Manager

Google Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to look at another one of those tools in the form of Google Tag Manager. 

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Why You Need To Review And Update Your Privacy Policy

If you’ve visited a website at any point in the past few months, you will probably have been prompted with a window asking whether or not you want to ‘accept cookies’ or something with similar wording. This reflects the new model when it comes to online privacy and security. 

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Email Scams – Tips On How To Avoid Falling For Them

When it comes to email scams, even the broadest and most basic of these attacks now have an underlying level of sophistication. The most common form they take will be one that imitates either an official bank account or Paypal email.

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Introduction to Google Ads: Workshop

Do you want to rank #1 on Google? 

What if you were told that the very idea of this is mostly a myth?

Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.

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