Radar Hill Blog

Category Archives: Business Website Tips

Tips and anecdotes on managing a business website, or having one constructed.

What You Should Know About Google Tag Manager

Google Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to look at another one of those tools in the form of Google Tag Manager. 

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Why You Need To Review And Update Your Privacy Policy

If you’ve visited a website at any point in the past few months, you will probably have been prompted with a window asking whether or not you want to ‘accept cookies’ or something with similar wording. This reflects the new model when it comes to online privacy and security. 

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Email Scams – Tips On How To Avoid Falling For Them

When it comes to email scams, even the broadest and most basic of these attacks now have an underlying level of sophistication. The most common form they take will be one that imitates either an official bank account or Paypal email.

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Introduction to Google Ads: Workshop

Do you want to rank #1 on Google? 

What if you were told that the very idea of this is mostly a myth?

Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.

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Google Analytics and Ads Workshop in Duncan – 18 April

How to drive more traffic and more leads to your website by leveraging statistics – learn about Google analytics and Google ads in this comprehensive 2for1 workshop!

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10 Questions to Ask Before Hiring a Web Designer

When hiring somewhere to create and design your website for you, it helps to have a checklist of essential questions you need to be asking. These questions will help you make sure that the company you’re hiring is skilled, knowledgeable and poised to give you the best service possible in order to make your website a success.

To help you, we’ve outlined the 10 essential questions you need to ask before you hire a web designer.

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The Importance Of Understanding Your Niche

The Battle Between The General And The Specific

It can be tempting as a business owner to attempt to market yourself to a wide-ranging audience. However, this general approach often fails to land and leaves you marketing to no one-relying on strategies that are aimless and scattershot.

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Blogging For Business? It’s Better Than You Think

When people think about blogging, their immediate thoughts turn to personal projects or creative outlets, but in reality, blogging is a vital tool for modern businesses. Many businesses owners still aren’t aware of the potential benefits that blogging could have for them. We’re going to fix that by telling you why putting a blog on your website will help make it a success.  

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7 Reasons To Upgrade Your Website In 2019

A New Year, a New You. So goes the ritual of the New Year’s resolution, with each of us approaching the year to come with a clear list of goals and a hopeful optimism. Whether it’s going to the gym, saving money, or eating healthier, we always imagine that this is the year things will be different. However, so often what starts well will falter as the year goes.

Make this year a true game changer by simplifying your resolution and give yourself a clear goal with an obvious path: increase the profitability of your business. What makes this goal achievable? By simply updating your website. Here are 7 reasons why you should upgrade.


Make 2019 Your Most Successful Yet
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Social Media Marketing is Word of Mouth Marketing

Can you control what your customers say about you?  A business has dozens of opportunities to take control of the “word on the street” and it is essential that businesses know how to use social media to influence the conversations and turn talk into profit.

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November 14: Google Partners B2B Marketing Event

B2B Marketing

You are invited to come to our Google Partners Connect event on B2B Marketing Strategies

What is This?

Google Event is when Radar Hill hosts a free live webinar focused on a specific area or industry of online marketing. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

B2B Marketing

This event is focused on B2B online marketing. Decision-makers are 75% of the way through their purchase process before even reaching out to a brand, and when they are searching for a business to hire, 68% of the research is digitally driven. There is an average of 12 searches online before engaging with a brand.This means it is vital to be online, ready for prospective clients to find you.

Another thing to note is that using multi-screen is the default for B2B researches, but mobile searches are increasing. Having your ads and website adapted to fit both these mediums will maximize its impact. For example, 20% of searches are now done via voice search, and most Google Assistant requests are asked in natural speech. Having content that matches these search styles ensures that your digital presence is as effective as possible.

B2B marketing is hard. Get your online presence to the right person, at the right time. In this digital era, relying purely on word-of-mouth is not enough. Come to this Google workshop about B2B marketing strategies, and we will help you to implement effective methods.

Digital Marketing

Last year, digitally savvy small businesses were almost 3x more likely to increase calls, leads, and sales inquiries. Not only that, but the top 20% most digitally advanced businesses earned 2x as much revenue per employee.

Google search

 

Register Now

Where: Radar Hill Boardroom, 5th Floor of 3301 Douglas Street

When: Wednesday, November 14th, 8:30 am – 11:00 am

How: Please RSVP here as seating is limited

This event is free and you don’t have to be a client of Radar Hill to attend.
Pass on this invitation to anyone who can benefit from knowing more about Google marketing strategies!

If you have any questions or would like more information please contact us.

Light refreshments will be served. See you there!

Digital marketing helps with:

  • Reaching more customers
  • Growing revenue
  • Creating new jobs

Over the last year, digitally advanced small and medium-sized businesses experienced revenue growth that was nearly 4 times as high, vs. those businesses that do not have an effective online presence. It’s clear that businesses who embrace digital marketing are winning.

Radar Hill wants your businesses to be successful, and we are here to answer any and all questions you have about the online marketing of your business.

Join us for this free information session to learn how best to market yourself as a B2B business, and use effective strategies to connect with customers in the right place, at the right time.

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Yes Social Media Will Help Your Business

There has never been such a widely used form of communication that has such a low cost. Why wouldn’t you take advantage and maximize its potential for your business? There is little risk and the rewards are huge. Social media is ubiquitous, with the vast majority of people use at least one platform, the major ones being Facebook, Twitter, and Instagram, although there are many more.

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