Google Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.
In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.
With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for.
Five Key Business goals
It’s absolutely true that if you want your business to thrive you need to love what you do. For many people, that means turning a passion project into a fully-fledged business—but they can fall into the trap of not running things like a business.
Whether it’s a lack of knowledge or the wrong mindset—this professionalism trap is where most small businesses fail. To help kickstart your business, here are our five Key business goals to help you transform your passion into a professional business mindset.
Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).
The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses.
The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.
If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be.
When it comes to email scams, even the broadest and most basic of these attacks now have an underlying level of sophistication. The most common form they take will be one that imitates either an official bank account or Paypal email.
Do you want to rank #1 on Google?
What if you were told that the very idea of this is mostly a myth?
Despite what some SEO (Search Engine Optimization) “experts” might tell you, the top of the first page on Google is a nebulous, shifting target. There is no magic formula that will guarantee a top ranking.
Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, SEO & Marketing, Workshops & Seminars
Tagged ads, AdWords, Google, Google AdWords, Marketing
How to drive more traffic and more leads to your website by leveraging statistics – learn about Google analytics and Google ads in this comprehensive 2for1 workshop!
Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, Workshops & Seminars
Tagged ads, Analytics, duncan, event, Google, google ads, Workshop