Radar Hill Blog

Category Archives: Business Website Tips

Tips and anecdotes on managing a business website, or having one constructed.

What is SSL and Why Do You Need It?

Internet safety is increasingly a concern, and there are continuously new ways that scammers and hackers can gain access to your information. However this is not a doom and gloom post, rather we will explain how you can help protect yourself and your customers by discussing what SSL – Secure Sockets Layer – is, and why you should have it installed on your website.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, News & Politics, Products & Services, Security, SEO & Marketing, SEO & Marketing, Software & Apps, Technology, Web Design | Tagged , , , , , , , , , | Leave a comment

June 20: Google Partners Retail Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web. This month – Retail

Continue reading

Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Events, Local Business, Local Events, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Workshops & Seminars | Tagged , , , , , , , , , , | Leave a comment

Why the GDPR is a Good Thing

In the previous post, the GDPR was introduced, and what it means for businesses to be compliant. In this article, it will be discussed why the GDPR is beneficial. Many people mostly only irritated by it, in a professional capacity, but personally, it affords EU citizens many new rights and control over their data.

With the GDPR, the balance of power between businesses and the public is made more equal. It ensures that there is clear transparency for people to know what is happening to their data. Not only can people now know exactly what is happening with their personal information, but they can decide exactly what happens to it. There are more details in the section below, but essentially, more control over one’s personal data = good.

Continue reading

Posted in At Radar Hill, Business Website Tips, News & Politics | Tagged , , , , | Comments Off on Why the GDPR is a Good Thing

GDPR – European Personal Data Regulation

The GDPR – General Data Protection Regulation – is regulation coming into effect on 25 May 2018. It has not made the news much in Canada, but it has the potential to affect every country in the world. So what is it exactly? In this article, we will be introducing what the GDPR is (do not be alarmed), the obligations of those involved (everybody), and how to be compliant (guidelines only).

We have two more blog posts about the GDPR, see here for the effect on Canada and Email blog, and here for why the GDPR is a good thing blog. If you’ve been hearing about it and been terrified about it, you might not be thinking it’s a good thing, but ultimately, this is going to protect people’s data, and give people more power when dealing with companies of all sizes.

Continue reading

Posted in Business Website Tips, News & Politics, Security | Tagged , , , , , , , , , , | Comments Off on GDPR – European Personal Data Regulation

May 2nd: Google Partners Local Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our Google Partners Connect all about

LOCAL MARKETING STRATEGIES

Continue reading

Posted in At Radar Hill, Business Website Tips, Events, Local Business, Local Events, Products & Services, SEO & Marketing, SEO & Marketing, Workshops & Seminars | Tagged , , , , , , , | Comments Off on May 2nd: Google Partners Local Marketing Event

Then and Now Part 5: Blogs

Radar Hill has been in business for almost 17 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 17 years, and we are publishing a “Then and Now” blog series to illustrate what a website requires to stay current. This edition: Blogs

Then:
To be published in a medium that had an audience, you had to be a professional writer, or at least have your writing go through several stages of editing before being seen by the wider world. There were not many avenues where your business could have a consistent image projected of itself, unless you paid a lot in advertising. And even that had to go through many stages, there was no real avenue for direct business-owner-to-consumer content.

Now:
Anyone can publish their written work online, and it has the potential to be viewed by hundreds, if not thousands or millions, of people. While some might find this a negative attribute of the Internet, it is in reality a simple way to create and moderate your image. By writing blogs and content, you are more in control of your business, and can project a more personable and knowledgeable image directly to your target market.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, Newsletters, Products & Services, SEO & Marketing, SEO & Marketing, Web Design | Tagged , , , , , , , , , , , , | Comments Off on Then and Now Part 5: Blogs

13 March: Google Partners Video Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our

Google Partners Connect Video Event

Continue reading

Posted in At Radar Hill, Business Website Tips, Events, Local Business, Local Events, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Workshops & Seminars | Tagged , , , , , , , , | Comments Off on 13 March: Google Partners Video Marketing Event

Achieve Your Personal and Business Resolutions in 2018

It’s that time of year again, when people are declaring their resolutions for the year ahead. You know that the vast majority of them will not stick with it, and invariably it will be to lose weight/eat better/exercise more. There is genuine motivation and intention, but the implementation is lacklustre, and most will give up within the next few weeks – otherwise gyms would always be full. These personal goals fail often, in part due to lack of accountability, and there is nothing stronger holding people to it other than “wouldn’t it be nice if….”

Continue reading

Posted in At Radar Hill, Business Website Tips, Newsletters, Products & Services, SEO & Marketing, SEO & Marketing, Social Networking, Web Design | Tagged , , , , , | Comments Off on Achieve Your Personal and Business Resolutions in 2018

What’s Up On The Hill: 2017 Recap

Wondering what we’ve been up to this year? Staff adventures and cat pictures are detailed below, in this edition of

What’s Up on the Hill 2017

Continue reading

Posted in At Radar Hill, Business Website Tips, Newsletters, Our Staff, Products & Services | Tagged , , | Comments Off on What’s Up On The Hill: 2017 Recap

Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, Products & Services, Real Estate Websites, SEO & Marketing, SEO & Marketing, Social Networking, VREB Listings, Web Design | Tagged , , , , , , , , | Comments Off on Then and Now Part 4: Open Graph

New Pyramid Features

One of the many advantages of working with Radar Hill is that we create a completely custom website to suit your business. We know how important it is to be able to easily manage your website’s content, which is why our Content Management System (CMS), called Pyramid, is an added feature available to our clients. Pyramid enables the user to edit content themselves, which means that there is no waiting to get that latest announcement or picture added onto a website – simply login to the backend and make the desired changes.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, Products & Services, Pyramid Content Management, SEO & Marketing, Web Design, Website Redesigns, Website Upgrades | Tagged , , , , , , , , , , | Comments Off on New Pyramid Features

November 15th: Google Partners Marketing Mobile Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Google Partners Connect Mobile Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This Google Event is focused on how smartphones are now the centre of a customer’s journey, and how best to capture a potential client’s attention.

The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

Continue reading

Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, Technology, Web Design, Workshops & Seminars | Tagged , , , , , , | Comments Off on November 15th: Google Partners Marketing Mobile Event