Radar Hill Blog

Category Archives: Local Business

News, events, and general information about businesses in the Greater Victoria Area.

May 2nd: Google Partners Local Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our Google Partners Connect all about

LOCAL MARKETING STRATEGIES

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Home Renovation Newsletter – Featured Businesses

After the snow and before the summer comes a time of cleaning, renewal and growth. For your home this could mean getting a bold new paint colour, a whole custom-built closet, transforming your yard into a thriving garden, or whatever else it needs to be the dream dwelling that you’ve always wanted.

But wherever could you find a comprehensive list of reliable people who would do all that for you? Right here, as Radar Hill features our clients who specialize in domestic renovation.

Whether it’s cleaning, windows, construction, or wood work, adding comfort and style to your house has never been easier.

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Then and Now Part 5: Blogs

Radar Hill has been in business for almost 17 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website requires to stay current. This edition: Blogs

Then:
To be published in a medium that had an audience, you had to be a professional writer, or at least have your writing go through several stages of editing before being seen by the wider world. There were not many avenues where your business could have a consistent image projected of itself, unless you paid a lot in advertising. And even that had to go through many stages, there was no real avenue for direct business-owner-to-consumer content.

Now:
Anyone can publish their written work online, and it has the potential to be viewed by hundreds, if not thousands or millions, of people. While some might find this a negative attribute of the Internet, it is in reality a simple way to create and moderate your image. By writing blogs and content, you are more in control of your business, and can project a more personable and knowledgeable image directly to your target market.

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13 March: Google Partners Video Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our

Google Partners Connect Video Event

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Achieve Your Personal and Business Resolutions in 2018

It’s that time of year again, when people are declaring their resolutions for the year ahead. You know that the vast majority of them will not stick with it, and invariably it will be to lose weight/eat better/exercise more. There is genuine motivation and intention, but the implementation is lacklustre, and most will give up within the next few weeks – otherwise gyms would always be full. These personal goals fail often, in part due to lack of accountability, and there is nothing stronger holding people to it other than “wouldn’t it be nice if….”

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What’s Up On The Hill: 2017 Recap

Wondering what we’ve been up to this year? Staff adventures and cat pictures are detailed below, in this edition of

What’s Up on the Hill 2017

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Net Neutrality – Help Keep It

You’ve probably heard a lot about Net Neutrality in the last few years, and recently it is back in the news. Canada, and the world, will be affected in many different ways if Net Neutrality in the USA ends. But what does it mean exactly?

What is Net Neutrality?

Basically, Net Neutrality is the principle foundational rule of the Internet that means all web services are treated equally. This means that there cannot be content that is placed in a slow lane, thereby reducing the amount of people accessing it, or blocking the content entirely. Without Net Neutrality, an Internet provider can charge websites and users special fees to avoid slowdowns. In other words, an Internet provider could make accessing a particular website extremely slow if the site’s owner doesn’t pay the fees. The only ones that this benefits are the Internet providers themselves, as they can collect money from Internet users and website owners.

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Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

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New Pyramid Features

One of the many advantages of working with Radar Hill is that we create a completely custom website to suit your business. We know how important it is to be able to easily manage your website’s content, which is why our Content Management System (CMS), called Pyramid, is an added feature available to our clients. Pyramid enables the user to edit content themselves, which means that there is no waiting to get that latest announcement or picture added onto a website – simply login to the backend and make the desired changes.

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November 15th: Google Partners Marketing Mobile Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Google Partners Connect Mobile Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This Google Event is focused on how smartphones are now the centre of a customer’s journey, and how best to capture a potential client’s attention.

The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

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New VREB Plugin

Over the last few months the team at Radar Hill have been working on a new plugin for the Victoria Real Estate Board. They began by evaluating what already existed, which was a plugin that Radar Hill created in 2013. It was great when it was built, however technology changes at such a pace that it became necessary not just to update the plugin, but to create a whole new one.

To build the new plugin, Roger, Ken, and Mike proceeded to create a mock-up of the end goal, which allowed them to easily rearrange items and preview the functionality of it before completely building it.

It is not just the look on the outside that changes, but all the behind-the-scenes coding that requires development. The technical details will not be elaborated on in this post, but if you would like more information, feel free to ask Roger. Suffice to say, this new plugin is awesome!

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October 18th: Google Partners Healthcare and Wellness Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our Google Partners Connect Healthcare and Wellness Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This upcoming Google Event is focused on how Healthcare and Wellness providers can target their ideal clients. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

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