Radar Hill Blog

Author Archives: Caitlin O'Hara

About Caitlin O'Hara

Shawn's daughter, Caitlin has been around Radar Hill her entire life, but only recently in a full-time professional manner. In 2016 she began managing the social media accounts, writing articles and newsletters, as well as being an administrative assistant when needed. When not in the office she enjoys cooking (including those samosas that have been huge hits at Radar Hill open houses) and travelling, and has recently moved to Scotland.

Christmas Newsletter – Featured Businesses

Christmas is a wonderful time of year, but it can be stressful trying to feed and gift everyone adequately. Luckily there are numerous businesses on Vancouver Island that can assist with helping you create the perfect Christmas, so everyone can enjoy it.

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November 14: Google Partners B2B Marketing Event

B2B Marketing

You are invited to come to our Google Partners Connect event on B2B Marketing Strategies

What is This?

Google Event is when Radar Hill hosts a free live webinar focused on a specific area or industry of online marketing. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

B2B Marketing

This event is focused on B2B online marketing. Decision-makers are 75% of the way through their purchase process before even reaching out to a brand, and when they are searching for a business to hire, 68% of the research is digitally driven. There is an average of 12 searches online before engaging with a brand.This means it is vital to be online, ready for prospective clients to find you.

Another thing to note is that using multi-screen is the default for B2B researches, but mobile searches are increasing. Having your ads and website adapted to fit both these mediums will maximize its impact. For example, 20% of searches are now done via voice search, and most Google Assistant requests are asked in natural speech. Having content that matches these search styles ensures that your digital presence is as effective as possible.

B2B marketing is hard. Get your online presence to the right person, at the right time. In this digital era, relying purely on word-of-mouth is not enough. Come to this Google workshop about B2B marketing strategies, and we will help you to implement effective methods.

Digital Marketing

Last year, digitally savvy small businesses were almost 3x more likely to increase calls, leads, and sales inquiries. Not only that, but the top 20% most digitally advanced businesses earned 2x as much revenue per employee.

Google search

 

Register Now

Where: Radar Hill Boardroom, 5th Floor of 3301 Douglas Street

When: Wednesday, November 14th, 8:30 am – 11:00 am

How: Please RSVP here as seating is limited

This event is free and you don’t have to be a client of Radar Hill to attend.
Pass on this invitation to anyone who can benefit from knowing more about Google marketing strategies!

If you have any questions or would like more information please contact us.

Light refreshments will be served. See you there!

Digital marketing helps with:

  • Reaching more customers
  • Growing revenue
  • Creating new jobs

Over the last year, digitally advanced small and medium-sized businesses experienced revenue growth that was nearly 4 times as high, vs. those businesses that do not have an effective online presence. It’s clear that businesses who embrace digital marketing are winning.

Radar Hill wants your businesses to be successful, and we are here to answer any and all questions you have about the online marketing of your business.

Join us for this free information session to learn how best to market yourself as a B2B business, and use effective strategies to connect with customers in the right place, at the right time.

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Yes Social Media Will Help Your Business

There has never been such a widely used form of communication that has such a low cost. Why wouldn’t you take advantage and maximize its potential for your business? There is little risk and the rewards are huge. Social media is ubiquitous, with the vast majority of people use at least one platform, the major ones being Facebook, Twitter, and Instagram, although there are many more.

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Posted in At Radar Hill, Business Website Tips, Local Business, Newsletters, Products & Services, SEO & Marketing, SEO & Marketing, Social Networking, Technology, Workshops & Seminars | Tagged , , , , , , , , , , , , , | Leave a comment

Make Your Life Easier with Office 365 Email

Email has changed drastically in the last few decades. It is no longer being used to send plain text onto a single device that is checked a couple times a day, and support was relatively simple, as there wasn’t much involved in the whole process. Today however, emails have gotten a lot flashier, bigger, and much more frequent. This means that it takes a lot more to develop and sustain these programs. And that isn’t even touching on the

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Education and Clubs – Featured Businesses

With summer ending soon and September approaching fast, you may be looking forward to getting back into a consistent routine, which you can thank ‘Back to School’ for. Back to School is not only for kids – below we will show you some of our Featured Businesses that may peak your interest, along with some clubs and societies that could be a fun part of your daily routine!

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Posted in At Radar Hill, Education Websites, Local Business, Local Events, Newsletters | Tagged , , , , , , , , | Leave a comment

Password Security Solutions

At this point in the Age of Internet, everyone knows that having secure passwords is a good thing. And yet, so few of us adequately protect our personal information. It can be difficult to know exactly where to begin when it comes to security in the digital age; there are so many different facets and scary information coming in from all sides, it is easy to blow past and ignore all of it. However, password security is critical, and for your sake, and your company’s, continue reading to remind yourself of the significance of password security. Let us know if you have any concerns or questions, we are here to help.

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Tourism Newsletter – Featured Businesses

Transformative. Relaxing. Memorable. That’s what you want in a good holiday, and we are lucky enough to live in a part of the world where wonderful experiences can be had every day. Whether it’s on the water, good restaurants, or comfortable accommodation, Vancouver Island has got you covered.

In this newsletter we highlight our clients that are in the memory-making business, so whether it’s just an evening or a weekend getaway, you can enjoy everything that this splendid Island has to offer.

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From Canada to Scotland

Caitlin at 7, in their first office

I, Caitlin O’Hara, started working at Radar Hill officially in May 2016. I had of course been around it nearly my entire life as it began when I was 7 years old. In 2001 Dan Lundgren, Roger Whitson, and my dad Shawn O’Hara merged their respective 2 companies together to create Radar Hill Technology Inc., a business that would focus on making custom websites in Victoria. Previous to this my dad had been working from home in the downstairs office, the stereotype of the emerging IT guy. However, not being content with fulfilling this stereotype of basement-dwelling web people, they decided to rent out a proper office.

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What is SSL and Why Do You Need It?

Internet safety is increasingly a concern, and there are continuously new ways that scammers and hackers can gain access to your information. However this is not a doom and gloom post, rather we will explain how you can help protect yourself and your customers by discussing what SSL – Secure Sockets Layer – is, and why you should have it installed on your website.

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Posted in At Radar Hill, Business Website Tips, Local Business, News & Politics, Products & Services, Security, SEO & Marketing, SEO & Marketing, Software & Apps, Technology, Web Design | Tagged , , , , , , , , , | Leave a comment

Why Scotland?

I moved to Scotland almost 9 months ago, and am now joining BNI on behalf of Radar Hill. Because the question has been asked of me many times, I thought I would write an extended post about what has led me to living in Edinburgh. Short story – it’s a beautiful city. Slightly longer story – I like Britain (despite all of its current political difficulties), and Edinburgh is the perfect city. Even longer story – see below.

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June 20: Google Partners Retail Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web. This month – Retail

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Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Events, Local Business, Local Events, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Workshops & Seminars | Tagged , , , , , , , , , , | Leave a comment

GDPR – Canada and Email Marketing

The GDPR is the new regulation coming into force 25 May 2018 across the European Union. The details of what it is and how to be compliant are discussed here, and why it is a good thing is explained here. In this article, the effect it has on Canada and email marketing will be explored. As before, this is not meant to be legal advice, and if you are concerned about being compliant, seek professional council! This is an introduction, as many people in Canada have not heard of GDPR before.

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