Radar Hill Blog

Author Archives: Caitlin O'Hara

About Caitlin O'Hara

Shawn’s daughter, Caitlin has been around Radar Hill since its inception, and working with them in a professional capacity since 2016. After 1.5 years of being in the office, she moved to the beautiful city of Edinburgh in the United Kingdom, where she at first continued to be a remote employee. She soon evolved into a virtual assistant, and began the Scottish branch of Radar Hill, by joining a BNI chapter. Overseeing a wide range of tasks, she is helping to further the growth of the company, from writing blogs, compiling website content, audio transcription, and client communication.

Why Your Business Needs An E-Commerce Website

For many businesses and customers, Covid-19 has been hugely disruptive and caused many negative effects. However there is one notable exception: online shopping. 

This isn’t an isolated trend, as e-commerce has been an exponentially growing industry in recent years, and as most businesses were forced to move online, that trend spiked. 

Online shopping isn’t something that will go away. In fact, an e-commerce presence is going to be absolutely vital for all retail businesses going forward. Here are a few reasons why. 

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Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Local Business, Products & Services, SEO & Marketing, Web Design | Tagged , , , , , | Leave a comment

What is SSL and Why is it Important for Being Safe Online?

Delving into the tech-jungle can certainly be a challenge. Trying to deal with all the different software and products available and figuring out exactly what is needed leeds to understandable frustration and overwhelm. But if you have to pick one Internet “speak” to know about, SSL should be it. 

SSL has become an important aspect of daily Internet life, so we thought we would explain what exactly it is and why you need to know about it. Read on to know why SSL is one of the basic features needed for safeguarding your data online. 

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Adapting Businesses: Survival Stories

As the pandemic has unfolded we have had a front row seat to see our various local businesses adapt and change with the rapidly changing business environment. Many Radar Hill businesses were forced to change the way they do business and in some cases, change their customer base.

Below are a few examples of the many unique situations of our clients.

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Posted in E-Commerce & Retail, Local Business, Local Events, News & Politics, Service Industry Websites | Tagged , , , | Leave a comment

How To Keep Your Data Safe Online

Have you ever received a Facebook or Amazon ad targeting a seemingly unrelated thing you’d been searching for earlier? It’s an alarming experience, but it’s also a glimpse into just how widespread data tracking, and selling, has become – with companies amassing vast swathes of information and analytics from a single user’s history. 

Fortunately, you have more control over the spread of this than you may realize, as often this level of data collection relies on passive consent, where users agree to something without even realizing it’s happening.

There are in fact, a number of actions you can take to make sure your data is kept private and protected, actions we’re going to cover in this blog.

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Utilizing Facebook Groups for Your Business

Now more than ever, businesses are looking to redefine how they reach out and engage with their customers. One of the best tools they will have at their disposal will be Facebook groups.

In recent years, the dynamics of how businesses and audiences connect on Facebook has changed radically, with groups becoming ever more popular among users, and the Facebook experience shifting towards centring groups and paid advertising as the primary marketing channels. 

In this post, we’re going to look at how to use these groups to build community and generate passive income, as well as some key tips on how to make the most of your Facebook group. 

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How To Maintain Your Online Presence During a Pandemic

It can feel like the business world is grinding to a halt right now. But the reality is that your business should still be reaching out, even if it feels like you have nothing to offer.

Customers may not be lining up to buy from you, but they’re still searching and looking out for future purchases.

That’s why you need to be building your online presence, becoming a vital resource for your customers and maintaining engagement with your audience.  

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Four Ways You Can Make Working From Home Feel Like An Office ( And What You Should Really Do Instead)

Welcome to the brave new world of remote working! To some this will feel very familiar, and for others, this may be a completely alien experience.

If that describes you, don’t worry, working from home can actually be identical to working in an office, here’s how. 

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So You Want To Be A Success On Facebook – Avoid These Problems

For small businesses, Facebook can be one of the most effective tools when it comes to promoting your products and services, engaging with your audience, and extending your reach—however, this is something a lot of small businesses don’t achieve. But why is that?

We’ve identified some of the most common mistakes small businesses are making on Facebook and offered some actionable solutions to give them a path forward. 

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Handshake Alternatives To Avoid Spreading Germs

If you’re worried about germs and diseases, the best course of action is to not touch anyone and wash your hands frequently. But the handshake has been the introductory greeting for decades to come, so what are you supposed to do instead of that?

Try out these handshake alternatives for a more hygienic way of greeting people.

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How To Ensure Your Website Content Is Relevant For Google Voice Search

Google Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.

In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.

With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for. 

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How To Transform Your Passion Into Professionalism

Five Key Business goals

It’s absolutely true that if you want your business to thrive you need to love what you do. For many people, that means turning a passion project into a fully-fledged business—but they can fall into the trap of not running things like a business.

Whether it’s a lack of knowledge or the wrong mindset—this professionalism trap is where most small businesses fail. To help kickstart your business, here are our five Key business goals to help you transform your passion into a professional business mindset.  

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Why Your Business Needs A ‘Google My Business’ Listing

Google has estimated that over one-third of business searches have what is called ‘local intent’—for example, this means that someone interested in finding a new property would search for ‘real estate agents in Victoria’ to find services relevant to their area. This is something that most businesses should be looking to tap into.

Even if you don’t think your services are as geographically oriented as that example, if you have a physical store or location where your services are offered, there’s a good chance people are using searches with local intent to find you. After all, no one wants to drive hours to browse or buy products, access services, dine out etc.

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