Radar Hill Blog

Author Archives: Caitlin O'Hara

About Caitlin O'Hara

Shawn’s daughter, Caitlin has been around Radar Hill since its inception, and working with them in a professional capacity since 2016. After 1.5 years of being in the office, she moved to the beautiful city of Edinburgh in the United Kingdom, where she at first continued to be a remote employee. She soon evolved into a virtual assistant, and began the Scottish branch of Radar Hill, by joining a BNI chapter. Overseeing a wide range of tasks, she is helping to further the growth of the company, from writing blogs, compiling website content, audio transcription, and client communication.

How To Keep Your Data Safe Online

Have you ever received a Facebook or Amazon ad targeting a seemingly unrelated thing you’d been searching for earlier? It’s an alarming experience, but it’s also a glimpse into just how widespread data tracking, and selling, has become – with companies amassing vast swathes of information and analytics from a single user’s history. 

Fortunately, you have more control over the spread of this than you may realize, as often this level of data collection relies on passive consent, where users agree to something without even realizing it’s happening.

There are in fact, a number of actions you can take to make sure your data is kept private and protected, actions we’re going to cover in this blog.

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Utilizing Facebook Groups for Your Business

Now more than ever, businesses are looking to redefine how they reach out and engage with their customers. One of the best tools they will have at their disposal will be Facebook groups.

In recent years, the dynamics of how businesses and audiences connect on Facebook has changed radically, with groups becoming ever more popular among users, and the Facebook experience shifting towards centring groups and paid advertising as the primary marketing channels. 

In this post, we’re going to look at how to use these groups to build community and generate passive income, as well as some key tips on how to make the most of your Facebook group. 

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How To Maintain Your Online Presence During a Pandemic

It can feel like the business world is grinding to a halt right now. But the reality is that your business should still be reaching out, even if it feels like you have nothing to offer.

Customers may not be lining up to buy from you, but they’re still searching and looking out for future purchases.

That’s why you need to be building your online presence, becoming a vital resource for your customers and maintaining engagement with your audience.  

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Four Ways You Can Make Working From Home Feel Like An Office ( And What You Should Really Do Instead)

Welcome to the brave new world of remote working! To some this will feel very familiar, and for others, this may be a completely alien experience.

If that describes you, don’t worry, working from home can actually be identical to working in an office, here’s how. 

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So You Want To Be A Success On Facebook – Avoid These Problems

For small businesses, Facebook can be one of the most effective tools when it comes to promoting your products and services, engaging with your audience, and extending your reach—however, this is something a lot of small businesses don’t achieve. But why is that?

We’ve identified some of the most common mistakes small businesses are making on Facebook and offered some actionable solutions to give them a path forward. 

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Handshake Alternatives To Avoid Spreading Germs

If you’re worried about germs and diseases, the best course of action is to not touch anyone and wash your hands frequently. But the handshake has been the introductory greeting for decades to come, so what are you supposed to do instead of that?

Try out these handshake alternatives for a more hygienic way of greeting people.

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How To Ensure Your Website Content Is Relevant For Google Voice Search

Google Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.

In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.

With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for. 

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How To Transform Your Passion Into Professionalism

Five Key Business goals

It’s absolutely true that if you want your business to thrive you need to love what you do. For many people, that means turning a passion project into a fully-fledged business—but they can fall into the trap of not running things like a business.

Whether it’s a lack of knowledge or the wrong mindset—this professionalism trap is where most small businesses fail. To help kickstart your business, here are our five Key business goals to help you transform your passion into a professional business mindset.  

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Why Your Business Needs A ‘Google My Business’ Listing

Google has estimated that over one-third of business searches have what is called ‘local intent’—for example, this means that someone interested in finding a new property would search for ‘real estate agents in Victoria’ to find services relevant to their area. This is something that most businesses should be looking to tap into.

Even if you don’t think your services are as geographically oriented as that example, if you have a physical store or location where your services are offered, there’s a good chance people are using searches with local intent to find you. After all, no one wants to drive hours to browse or buy products, access services, dine out etc.

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Art, Events, and Gifts – Christmas Featured Businesses

We’re hoping you’ve taken care of your Christmas presents by now—but if you haven’t, or if you simply want to get that spectacular gift to make things complete—we have just the treat for you. With this newsletter covering gift ideas from some of the best businesses on Vancouver Island, your Christmas will be spectacular.

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5 Reasons Why Email Marketing Could Be Effective For Your Business

For many email marketing is an afterthought — something that they don’t consider to be as crucial as social media or other forms of content marketing. These businesses are missing out on a golden opportunity.

Email marketing remains one of the most effective, and influential marketing methods — and it presents an array of intriguing possibilities for companies going forward.

Here are five reasons why email marketing is an effective option for businesses. 

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6 Reasons To Do Google Ads

Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).

The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses. 

The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.

If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be. 

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