It can feel like the business world is grinding to a halt right now. But the reality is that your business should still be reaching out, even if it feels like you have nothing to offer.
Customers may not be lining up to buy from you, but they’re still searching and looking out for future purchases.
That’s why you need to be building your online presence, becoming a vital resource for your customers and maintaining engagement with your audience.
Continue readingWelcome to the brave new world of remote working! To some this will feel very familiar, and for others, this may be a completely alien experience.
If that describes you, don’t worry, working from home can actually be identical to working in an office, here’s how.
Continue readingFor small businesses, Facebook can be one of the most effective tools when it comes to promoting your products and services, engaging with your audience, and extending your reach—however, this is something a lot of small businesses don’t achieve. But why is that?
We’ve identified some of the most common mistakes small businesses are making on Facebook and offered some actionable solutions to give them a path forward.
Continue readingIf you’re worried about germs and diseases, the best course of action is to not touch anyone and wash your hands frequently. But the handshake has been the introductory greeting for decades to come, so what are you supposed to do instead of that?
Try out these handshake alternatives for a more hygienic way of greeting people.
Continue readingGoogle Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.
In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.
With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for.
Continue readingIt’s absolutely true that if you want your business to thrive you need to love what you do. For many people, that means turning a passion project into a fully-fledged business—but they can fall into the trap of not running things like a business.
Whether it’s a lack of knowledge or the wrong mindset—this professionalism trap is where most small businesses fail. To help kickstart your business, here are our five Key business goals to help you transform your passion into a professional business mindset.
Continue readingGoogle has estimated that over one-third of business searches have what is called ‘local intent’—for example, this means that someone interested in finding a new property would search for ‘real estate agents in Victoria’ to find services relevant to their area. This is something that most businesses should be looking to tap into.
Even if you don’t think your services are as geographically oriented as that example, if you have a physical store or location where your services are offered, there’s a good chance people are using searches with local intent to find you. After all, no one wants to drive hours to browse or buy products, access services, dine out etc.
Continue readingWe’re hoping you’ve taken care of your Christmas presents by now—but if you haven’t, or if you simply want to get that spectacular gift to make things complete—we have just the treat for you. With this newsletter covering gift ideas from some of the best businesses on Vancouver Island, your Christmas will be spectacular.
Continue readingFor many email marketing is an afterthought — something that they don’t consider to be as crucial as social media or other forms of content marketing. These businesses are missing out on a golden opportunity.
Email marketing remains one of the most effective, and influential marketing methods — and it presents an array of intriguing possibilities for companies going forward.
Here are five reasons why email marketing is an effective option for businesses.
Continue readingGoogle Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).
The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses.
The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.
If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be.
Continue readingGoogle Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to look at another one of those tools in the form of Google Tag Manager.
Continue readingNothing is more important than making sure your body and mind are in the best shape they can be. This could mean staying healthy and active, taking a course to learn some new skills and further your education, or getting an overdue checkup. All of our featured businesses in this newsletter can help you achieve just that.
If you use any of the services below, let us know! And if you want to be featured in a future newsletter, just get in touch.
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