Radar Hill Blog

Author Archives: Caitlin O'Hara

About Caitlin O'Hara

Shawn’s daughter, Caitlin has been around Radar Hill since its inception, and working with them in a professional capacity since 2016. After 1.5 years of being in the office, she moved to the beautiful city of Edinburgh in the United Kingdom, where she at first continued to be a remote employee. She soon evolved into a virtual assistant, and began the Scottish branch of Radar Hill, by joining a BNI chapter. Overseeing a wide range of tasks, she is helping to further the growth of the company, from writing blogs, compiling website content, audio transcription, and client communication.

Blogging For Business? It’s Better Than You Think

When people think about blogging, their immediate thoughts turn to personal projects or creative outlets, but in reality, blogging is a vital tool for modern businesses. Many businesses owners still aren’t aware of the potential benefits that blogging could have for them. We’re going to fix that by telling you why putting a blog on your website will help make it a success.  

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CRM Information Session

Learn how to organize your clients efficiently.

Join us as we deliver a workshop explaining how to use a CRM (Customer Relations Manager), and how it can help your business. From tracking leads, creating follow up tasks, and storing all emails and files in an effective way, a CRM will make your business run more smoothly, which ultimately means more profit.

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7 Reasons To Upgrade Your Website In 2019

A New Year, a New You. So goes the ritual of the New Year’s resolution, with each of us approaching the year to come with a clear list of goals and a hopeful optimism. Whether it’s going to the gym, saving money, or eating healthier, we always imagine that this is the year things will be different. However, so often what starts well will falter as the year goes.

Make this year a true game changer by simplifying your resolution and give yourself a clear goal with an obvious path: increase the profitability of your business. What makes this goal achievable? By simply updating your website. Here are 7 reasons why you should upgrade.


Make 2019 Your Most Successful Yet
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Posted in At Radar Hill, Business Website Tips, Graphic Design, Products & Services, SEO & Marketing, Technology, Web Design, Website Launches | Tagged , , , , , , , , , , | Leave a comment

We Are Hiring: Web Designer / Front-End Developer

If you are an astounding individual with a high attention to detail, an eye for design, HTML & CSS skills, and are comfortable taking direction from a client, then we want to hear from you!

We are adding to the team at Radar Hill! We have an opening for an awesome Web Designer / Front-End Developer, a role to assist our Graphics Department with creating beautiful and effective websites.

We need someone with a solid foundation in the fundamentals of graphic design, specifically as it applies to web development, using: HTML, SCSS and CSS Preprocessors, Adobe Xd, moqups or similar wireframing software, JavaScript and jQuery, Adobe Photoshop & Adobe Illustrator, UI and UX, PHP, FTP, Web Hosting Configuration (cPanel or similar), and have experience with at least one version control system, preferably Subversion or Git.

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Social Media Marketing is Word of Mouth Marketing

Can you control what your customers say about you?  A business has dozens of opportunities to take control of the “word on the street” and it is essential that businesses know how to use social media to influence the conversations and turn talk into profit.

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Be Compliant with Worksafe BC Legislation

Every week we do a live Facebook video bringing you the latest news from the Hill and online marketing tips. Recently we spoke about Worksafe BC and its anti-bullying training session.

A few months ago we had our Worksafe BC Bullying and Harassment training session. We brought in Ingrid Vaughan, who is an HR specialist. The session took an hour and a half, and we did this because since 2013 it has been a legal requirement in British Columbia that businesses have to conduct these sessions, to deal with harassment and bullying.

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Christmas Newsletter – Featured Businesses

Christmas is a wonderful time of year, but it can be stressful trying to feed and gift everyone adequately. Luckily there are numerous businesses on Vancouver Island that can assist with helping you create the perfect Christmas, so everyone can enjoy it.

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Posted in At Radar Hill, E-Commerce & Retail, Food & Hospitality Websites, Local Business, Newsletters, Service Industry Websites | Tagged , , , , , , , , , | Leave a comment

November 14: Google Partners B2B Marketing Event

B2B Marketing

You are invited to come to our Google Partners Connect event on B2B Marketing Strategies

What is This?

Google Event is when Radar Hill hosts a free live webinar focused on a specific area or industry of online marketing. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

B2B Marketing

This event is focused on B2B online marketing. Decision-makers are 75% of the way through their purchase process before even reaching out to a brand, and when they are searching for a business to hire, 68% of the research is digitally driven. There is an average of 12 searches online before engaging with a brand.This means it is vital to be online, ready for prospective clients to find you.

Another thing to note is that using multi-screen is the default for B2B researches, but mobile searches are increasing. Having your ads and website adapted to fit both these mediums will maximize its impact. For example, 20% of searches are now done via voice search, and most Google Assistant requests are asked in natural speech. Having content that matches these search styles ensures that your digital presence is as effective as possible.

B2B marketing is hard. Get your online presence to the right person, at the right time. In this digital era, relying purely on word-of-mouth is not enough. Come to this Google workshop about B2B marketing strategies, and we will help you to implement effective methods.

Digital Marketing

Last year, digitally savvy small businesses were almost 3x more likely to increase calls, leads, and sales inquiries. Not only that, but the top 20% most digitally advanced businesses earned 2x as much revenue per employee.

Google search

 

Register Now

Where: Radar Hill Boardroom, 5th Floor of 3301 Douglas Street

When: Wednesday, November 14th, 8:30 am – 11:00 am

How: Please RSVP here as seating is limited

This event is free and you don’t have to be a client of Radar Hill to attend.
Pass on this invitation to anyone who can benefit from knowing more about Google marketing strategies!

If you have any questions or would like more information please contact us.

Light refreshments will be served. See you there!

Digital marketing helps with:

  • Reaching more customers
  • Growing revenue
  • Creating new jobs

Over the last year, digitally advanced small and medium-sized businesses experienced revenue growth that was nearly 4 times as high, vs. those businesses that do not have an effective online presence. It’s clear that businesses who embrace digital marketing are winning.

Radar Hill wants your businesses to be successful, and we are here to answer any and all questions you have about the online marketing of your business.

Join us for this free information session to learn how best to market yourself as a B2B business, and use effective strategies to connect with customers in the right place, at the right time.

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Yes Social Media Will Help Your Business

There has never been such a widely used form of communication that has such a low cost. Why wouldn’t you take advantage and maximize its potential for your business? There is little risk and the rewards are huge. Social media is ubiquitous, with the vast majority of people use at least one platform, the major ones being Facebook, Twitter, and Instagram, although there are many more.

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Make Your Life Easier with Office 365 Email

Email has changed drastically in the last few decades. It is no longer being used to send plain text onto a single device that is checked a couple times a day, and support was relatively simple, as there wasn’t much involved in the whole process. Today however, emails have gotten a lot flashier, bigger, and much more frequent. This means that it takes a lot more to develop and sustain these programs. And that isn’t even touching on the

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Education and Clubs – Featured Businesses

With summer ending soon and September approaching fast, you may be looking forward to getting back into a consistent routine, which you can thank ‘Back to School’ for. Back to School is not only for kids – below we will show you some of our Featured Businesses that may peak your interest, along with some clubs and societies that could be a fun part of your daily routine!

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Posted in At Radar Hill, Education Websites, Local Business, Local Events, Newsletters | Tagged , , , , , , , , | Leave a comment

Password Security Solutions

At this point in the Age of Internet, everyone knows that having secure passwords is a good thing. And yet, so few of us adequately protect our personal information. It can be difficult to know exactly where to begin when it comes to security in the digital age; there are so many different facets and scary information coming in from all sides, it is easy to blow past and ignore all of it. However, password security is critical, and for your sake, and your company’s, continue reading to remind yourself of the significance of password security. Let us know if you have any concerns or questions, we are here to help.

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