Radar Hill Blog

What You Should Know About Google Tag Manager

Google Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to look at another one of those tools in the form of Google Tag Manager. 

What Are Tags?

Before we introduce you to Google Tag Manager, we’re first going to clear up what tags are. Tags are small pieces of code that can be added to your website for the purpose of collecting and sending information.

As you can imagine, this means that tags can have a wide range of uses, including scroll tracking, monitoring form submissions, remarketing, tracking site arrivals, monitoring downloads, and more.

These tags form a key part of Google Analytics, as well as being useful for outside apps such as Twitter. 

What Does Google Tag Manager Do?

With such extensive potential and wide-ranging uses, managing and effectively using these tags can be a complex and time-consuming task. This is where Google Tag Manager comes in.

The purpose of Google Tag Manager is to track and update any tags your website uses and to monitor and collect analytical data. By uploading the code you need to Google Tag Manager you can automatically monitor the relevant information, as well as ensuring that the relevant tags will show up on each of your web pages. 

How It Works With Other Google Tools 

Before considering the benefits of Google Tag Manager, it’s important to understand how it can be used to help unlock the true potential of your Google Analytics tools.

With it, you can automate and keep on top of all the latest code versions for Google Analytics, Google Optimize, and Google Ads. It provides a solid foundation, with data and optimization that will help you use the array of Google tools at your disposal to improve your website. 

Why Use Google Tag Manager?

It doesn’t matter what your business does or who the audience is for your website — Google Tag Manager can be a tremendously useful tool when it comes to making the most of your website. It will help you track and fix any code errors instantly, all whilst ensuring the tags you’re using are sufficiently optimized.

Broadly speaking, Google Tag Manager helps to ensure that you’re collecting as much data as possible, all while keeping your site secure and running quickly — something that will help to improve your site’s PageSpeed score. 

The data it can collect includes the ability to track user behavior on clickable site elements such as feature boxes, as well as tracking and analyzing conversion and engagement touchpoints. 


With all that information to digest, it can seem a little daunting – but that’s where we come in. Contact us for an audit or a consultation and we can help guide you through the process, using our expertise to ensure that you get the most from your website. 

About Caitlin O'Hara

Shawn’s daughter, Caitlin has been around Radar Hill since its inception, and working with them in a professional capacity since 2016. After 1.5 years of being in the office, she moved to the beautiful city of Edinburgh in the United Kingdom, where she at first continued to be a remote employee. She soon evolved into a virtual assistant, and began the Scottish branch of Radar Hill, by joining a BNI chapter. Overseeing a wide range of tasks, she is helping to further the growth of the company, from writing blogs, compiling website content, audio transcription, and client communication.
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