Radar Hill Blog

Autumn Tips, Tricks & Shiny Stuff

leavesThe Halloween festivities are over, ghosts, goblins and ghoulish ghouls are creeping and crawling back into their crates, and it is time for this season’s collection of useful tips, reviews, and links of interest.

Email Forwarding

Is email a strong part of your business? Do you depend on receiving emails? Have a back-up plan, such as the telephone. Read more at our blog post Email Just Barely Works.

Tip: Do no forward your email from one provider to another, such as from your domain name to a major email provider (Gmail, Yahoo, Shaw, Telus, Hotmail, etc.). That is another step that can block email. To illustrate:

Bad: info@radarhill.com forwarding to radarhill@shaw.ca
Good: info@radarhill.com as a standalone (POP) email account

Questions on whether your email forwards or not? If you are a Radar Hill client, contact us or reply back to ask.

Pyramid CMS and Deleting Files

Oh phooey! I just deleted something by mistake – is it still there?
We have probably all made that mistake of deleting something we will “never need again.”  Our Pyramid CMS (Content Management System) comes with a built-in Recycle Bin. This means you will be able to find that accidentally deleted blog post or page.  It’s as easy as a single click.  Delete with confidence!

Pyramid CMS users will find the Recycle Bin link at the top right corner of any page.

If you are a long-time user, of the V3 version of our CMS, you’ve got a recycle bin too! From anywhere within the CMS you will find Recycle Bin at the bottom right corner. Click the link to find your deleted stuff.

Scams

Button keypad spam with envelope icon.Be aware and protect what is yours. Scammers are creative in finding new ways to trick you into clicking links. Often their emails look so legitimate, it is easy to be fooled.

Tips to decipher and analyze two types of scams:
Domain name suspension notice scams from our blog, and a reprint of How to tell if a suspicious email is legitimate.

Bio

hand holding business cardNeed to write a biography? Here are 10 tips to help you: So, What About You? by our guest blog poster Brenda Burch of Social Media Is Simple.

Events

Join Kendra and Shawn at a Lunch & Learn Introduction to Google Analytics this Wednesday, November 4th, sponsored by the Duncan Cowichan Chamber of Commerce.
Read more…

Google: Drawing Insights from Google Trends. Google Trends is a powerful tool that allows you to see what people are searching. You can view searches and stories that are trending now, or you can look up specific search terms and understand how those terms have trended over time. Join Google on November 12 at 11:00 am PST to learn how you can take all of this data and turn it into insights that can help you to advertise smarter. Read more…

Victoria Hospice heART for Hospice Art Auction and Gala Reception.
Tuesday, November 17, 7 – 9 pm at the Union Club of BC, 805 Gordon Street, Victoria.
Details and tickets: www.hospiceartauction.bpt.me

Shawn and Jennifer took part in the Duncan Cowichan Chamber of Commerce Annual Business Showcase on Friday, October 23rd. Read more…

Newsletters

Thinking of creating your own newsletter, or improving yours? A recent study, the Constant Contact Survey of Canadian SMBs and Consumers (.pdf) found that Canadian consumers prefer to stay connected with businesses via email, and 68% say email is their most preferred method of staying in touch with businesses they interact with. Only 5% say social media is their preferred method.

By contrast, only 58% of Canadian businesses use email with any regularity to engage with current or prospective customers. The study also found that “Canadian consumers spend an average of 1.2 hours on email, with 84% checking in at least 2 times per day.”

Tip: eNewsletters Done Right – from our blog.
Tip: Train your staff to ask customers to go on your newsletter list.

Definition

Drip Email Campaign: A marketing strategy in which a constant flow of emails are automatically sent to customers over a period of time. Drip marketing aims to create sales through long-term repeat exposure. One use is in real estate in which potential buyers receive regular emails, customized with their search criteria, on property listings for sale. Radar Hill’s own SideCar Advantage is an example.

Recommendation: Constant Contact

Constant Contact is an online marketing service tailored to small businesses and nonprofit organizations to stay in touch with their clients. They provide marketing tools such as newsletters and email drip campaigns, help set up offers and promotions to announce products, develop feedback tools and surveys. At Radar Hill we have evaluated five email service providers, with Constant Contact the winner, followed by Mail Chimp. As soon as we signed up for Constant Contact, we received a phone call from a real human, Rocco, to help us through our transition.

Bonus: Constant Contact offers a discount to Chamber of Commerce members. Ask your Chamber if it participates. Website: www.ConstantContact.ca

Links

Closing Quote: “I realized that, it is not the shouting of my father or my boss or my wife that disturbs me, but it’s my inability to handle the disturbances caused by their shouting that disturbs me. It’s not the traffic jams on the road that disturbs me, but my inability to handle the disturbance caused by the traffic jam that disturbs me. More than the problem, it’s my reaction to the problem that creates chaos in my life.”
~ Sundar Pichai ~


That is it for another edition of our newsletter. Comments and content suggestions are always welcome.Tell us if there is a special event or celebration you would like mentioned in a future newsletter. Stay tuned for our Business Services newsletter.

Happy Autumn, and thank you for your ongoing support,
The Team at Radar Hill

About Shawn

Co-owner and one of the founders of Radar Hill, Shawn is an award-winning public speaker who publishes our newsletters and organizes our monthly workshops. He loves working with business owners, and tries to keep up with marketing trends.
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