The Halloween festivities are over, ghosts, goblins and ghoulish ghouls are creeping and crawling back into their crates, and it is time for this season’s collection of useful tips, reviews, and links of interest.
Is email a strong part of your business? Do you depend on receiving emails? Have a back-up plan, such as the telephone. Read more at our blog post Email Just Barely Works.
Tip: Do no forward your email from one provider to another, such as from your domain name to a major email provider (Gmail, Yahoo, Shaw, Telus, Hotmail, etc.). That is another step that can block email. To illustrate:
Bad: firstname.lastname@example.org forwarding to email@example.com
Good: firstname.lastname@example.org as a standalone (POP) email account
Questions on whether your email forwards or not? If you are a Radar Hill client, contact us or reply back to ask.
Pyramid CMS and Deleting Files
“Oh phooey! I just deleted something by mistake – is it still there?”
We have probably all made that mistake of deleting something we will “never need again.” Our Pyramid CMS (Content Management System) comes with a built-in Recycle Bin. This means you will be able to find that accidentally deleted blog post or page. It’s as easy as a single click. Delete with confidence!
Pyramid CMS users will find the Recycle Bin link at the top right corner of any page.
If you are a long-time user, of the V3 version of our CMS, you’ve got a recycle bin too! From anywhere within the CMS you will find Recycle Bin at the bottom right corner. Click the link to find your deleted stuff.
Be aware and protect what is yours. Scammers are creative in finding new ways to trick you into clicking links. Often their emails look so legitimate, it is easy to be fooled.
Google: Drawing Insights from Google Trends. Google Trends is a powerful tool that allows you to see what people are searching. You can view searches and stories that are trending now, or you can look up specific search terms and understand how those terms have trended over time. Join Google on November 12 at 11:00 am PST to learn how you can take all of this data and turn it into insights that can help you to advertise smarter. Read more…
Victoria Hospice heART for Hospice Art Auction and Gala Reception.
Tuesday, November 17, 7 – 9 pm at the Union Club of BC, 805 Gordon Street, Victoria.
Details and tickets: www.hospiceartauction.bpt.me
Thinking of creating your own newsletter, or improving yours? A recent study, the Constant Contact Survey of Canadian SMBs and Consumers (.pdf) found that Canadian consumers prefer to stay connected with businesses via email, and 68% say email is their most preferred method of staying in touch with businesses they interact with. Only 5% say social media is their preferred method.
By contrast, only 58% of Canadian businesses use email with any regularity to engage with current or prospective customers. The study also found that “Canadian consumers spend an average of 1.2 hours on email, with 84% checking in at least 2 times per day.”
Tip: eNewsletters Done Right – from our blog.
Tip: Train your staff to ask customers to go on your newsletter list.
Drip Email Campaign: A marketing strategy in which a constant flow of emails are automatically sent to customers over a period of time. Drip marketing aims to create sales through long-term repeat exposure. One use is in real estate in which potential buyers receive regular emails, customized with their search criteria, on property listings for sale. Radar Hill’s own SideCar Advantage is an example.
Recommendation: Constant Contact
Constant Contact is an online marketing service tailored to small businesses and nonprofit organizations to stay in touch with their clients. They provide marketing tools such as newsletters and email drip campaigns, help set up offers and promotions to announce products, develop feedback tools and surveys. At Radar Hill we have evaluated five email service providers, with Constant Contact the winner, followed by Mail Chimp. As soon as we signed up for Constant Contact, we received a phone call from a real human, Rocco, to help us through our transition.
- From PROFITguide.com: How to Get Paid On Time and 4 Expert Tips for Better Cash Flow Management.
- Running, expanding or starting a new business? Here are 4 Sources of Help Small Businesses Can Tap from PROFITguide.com.
- Is business picking up? Yes, according to the CFIB survey Business Barometer®: climbs for first time in four months.
- Why is “Are You Ready For The Vacation Of A Lifetime?” a bad headline to use? Should you use questions at all in headlines? Read Copyhackers answers at The Question of Asking Questions.
- Twitter: How that angry tweet could get you hacked. Hackers/scammers sometimes create a fake Twitter account to interact with complaining consumers to get them to log into a fake website and expose their personal information.
- Concerned about privacy? Here are 10 Websites to Protect Your Privacy.
- Pinterest is adding Buyable Pins. If you have a store that offers products for sale, use extra Rich Pin code so that if the product is pinned by a user, others will be able to purchase the product directly through Pinterest. Read more at Pinterest Is Announcing Buyable Pins And A Partnership With Stripe.
- Girls Learning Code is the youth arm of Ladies Learning Code, a national non-profit dedicated to teaching women and girls computer engineering skills. Their free coding workshops, which are wildly popular and open to the public, will now be available to girls throughout the year at St. Margaret’s School. The workshops teach coding skills through website design, game design and a variety of other topics. Read more at St. Margaret’s named Victoria’s home for Girls Learning Code and Lego League.
- Humour for dog lovers from The Oatmeal: If my dogs were a pair of middle-aged men.
Closing Quote: “I realized that, it is not the shouting of my father or my boss or my wife that disturbs me, but it’s my inability to handle the disturbances caused by their shouting that disturbs me. It’s not the traffic jams on the road that disturbs me, but my inability to handle the disturbance caused by the traffic jam that disturbs me. More than the problem, it’s my reaction to the problem that creates chaos in my life.”
~ Sundar Pichai ~
That is it for another edition of our newsletter. Comments and content suggestions are always welcome.Tell us if there is a special event or celebration you would like mentioned in a future newsletter. Stay tuned for our Business Services newsletter.
Happy Autumn, and thank you for your ongoing support,
The Team at Radar Hill