Radar Hill Blog

Workshop Invitation: Google Analytics

What is Google Analytics? Google Analytics (GA) is a service from Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.

Want to find out more? Google Analytics is installed in all Radar Hill Web Design clients’ websites as part of the hosting package, so join us and learn more at this Google Analytics workshop for beginners. Topics covered include:

Audience:

  • What’s a unique visit, a page view, a bounce rate
  • How to find demographics
  • Visitor behavior and flow
  • Visitor devices
  • Filtering

Traffic:

  • What are the different types
  • What’s a landing page
  • How to pinpoint referrals
  • Search queries vs. keywords
  • Where to find social media stats

Content:

  • Page popularity and drilldown
  • In-page stats

Administration:

  • Site account and profile settings
  • Adding users
  • Adding filters
  • Creating a dashboard
  • Setting up emailed reports
  • Setting up alerts

Putting a number to it: Conversions

  • How to set up goals
  • What to set up as goals
  • What’s an abandonment rate
  • What are reverse goal paths and goal flows

Date & Time: Tuesday, June 18 in the morning, 9:30 a.m. – 12:00 noon. This workshop is Free for Radar Hill clients.
There are three ways to attend:

  1. In person at Radar Hill, 5th Floor – 3301 Douglas Street, Victoria V8Z3L2 (Google map & directions).
  2. Online we will be broadcasting this session live as a Google Hangout. Join us if you use Google+.
  3. Afterwards we will be posting the session to YouTube.

Kindly RSVP with the option you choose, so we can connect. Phone 1.866.477.6395 or email us.

About Shawn

Co-owner and one of the founders of Radar Hill, Shawn is an award-winning public speaker who publishes our newsletters and organizes our monthly workshops. He loves working with business owners, and tries to keep up with marketing trends.
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