In the past week, I’ve referred a family member, a neighbour and 2 friends to various companies that have their websites with Radar Hill. It’s a no-brainer for me – I’ve worked closely with the company to build a website, I know their value system, I know about their follow through. With 9 employees doing the same thing, it started me thinking “this is why companies should work with us”.
Most of our competition is from small owner/operator companies who undercut us on price. Alternatively, some people are dazzled by cheap “Do it yourself” solutions from faceless companies somewhere on the Internet. Aside from the obvious shortcomings of service and reliability with these options, there is a bigger liability: your business loses out on referrals. How many referrals will a kid in a basement pass your way? How much business will come from a discount hosting company out of Texas?
Of course, the answer is “none”.
Business owners know that a referral is the easiest money you can possibly make. There are no advertising costs. There is a minimum amount of “sales” required to get the job. Quite often it is a “slam dunk” (as the expression goes) or the business “just walks in the door”. Thus, it boggles my mind when a potential client decides to sacrifice thousands of dollars in referrals to save a couple of hundred dollars on a website. Our employees always look to our clients for products and services and increasingly, our clients are looking to us to refer them to reliable companies.
When a business cuts every corner and has an overarching policy of “going cheap” on the things they buy, they usually don’t get a quality website with Radar Hill. I assume that their policy of going cheap extends to the products and services that they sell so I won’t endorse these types of businesses or refer business to them.
My message is this: don’t be fooled by sticker prices – calculate the net benefit of your business to business relationships to determine their worth.