Have you ever received a Facebook or Amazon ad targeting a seemingly unrelated thing you’d been searching for earlier? It’s an alarming experience, but it’s also a glimpse into just how widespread data tracking, and selling, has become – with companies amassing vast swathes of information and analytics from a single user’s history.
Fortunately, you have more control over the spread of this than you may realize, as often this level of data collection relies on passive consent, where users agree to something without even realizing it’s happening.
There are in fact, a number of actions you can take to make sure your data is kept private and protected, actions we’re going to cover in this blog.
Welcome to the brave new world of remote working! To some this will feel very familiar, and for others, this may be a completely alien experience.
If that describes you, don’t worry, working from home can actually be identical to working in an office, here’s how.
If you’re worried about germs and diseases, the best course of action is to not touch anyone and wash your hands frequently. But the handshake has been the introductory greeting for decades to come, so what are you supposed to do instead of that?
Try out these handshake alternatives for a more hygienic way of greeting people.
Google Voice Search: it’s one of the most convenient tools we have for accessing search results, but it’s also become a key turning point in how we think about search behaviour and digital marketing.
In the last few years, Google Voice Search has started to really change the deeper mechanics of how users search—something highlighted by the Hummingbird update.
With Hummingbird, Google set out its plan for improving how they map and interpret user intent through the use of semantic search techniques. Through semantic techniques, Google hopes to provide users with search results that match the intent behind their search rather than the exact words themselves—in essence giving them what they’re looking for.
Five Key Business goals
It’s absolutely true that if you want your business to thrive you need to love what you do. For many people, that means turning a passion project into a fully-fledged business—but they can fall into the trap of not running things like a business.
Whether it’s a lack of knowledge or the wrong mindset—this professionalism trap is where most small businesses fail. To help kickstart your business, here are our five Key business goals to help you transform your passion into a professional business mindset.
Google has estimated that over one-third of business searches have what is called ‘local intent’—for example, this means that someone interested in finding a new property would search for ‘real estate agents in Victoria’ to find services relevant to their area. This is something that most businesses should be looking to tap into.
Even if you don’t think your services are as geographically oriented as that example, if you have a physical store or location where your services are offered, there’s a good chance people are using searches with local intent to find you. After all, no one wants to drive hours to browse or buy products, access services, dine out etc.
Google Ads (Formerly known as AdWords), is the biggest pay-per-click advertising platform available, allowing businesses to create targeted online advertising to be shown when specific Google search terms are used (also known as keywords).
The platform has proven to be wildly successful — primarily because it works! We believe Google Ads to be an essential part of any online marketing campaign, one that delivers measurable and notable ROI (Return on Investment) for businesses.
The ROI can be very high with Google Ads, as even if it costs you $1000 to get 10 new clients with Google Ads, but those 10 clients are worth $500 each to you – then that is $5000.
If you aren’t already utilizing Google Ads, here are just 6 reasons why you should be.