Radar Hill Blog

Net Neutrality – Help Keep It

You’ve probably heard a lot about Net Neutrality in the last few years, and recently it is back in the news. Canada, and the world, will be affected in many different ways if Net Neutrality in the USA ends. But what does it mean exactly?

What is Net Neutrality?

Basically, Net Neutrality is the principle foundational rule of the Internet that means all web services are treated equally. This means that there cannot be content that is placed in a slow lane, thereby reducing the amount of people accessing it, or blocking the content entirely. Without Net Neutrality, an Internet provider can charge websites and users special fees to avoid slowdowns. In other words, an Internet provider could make accessing a particular website extremely slow if the site’s owner doesn’t pay the fees. The only ones that this benefits are the Internet providers themselves, as they can collect money from Internet users and website owners.

USA News

The reason that Net Neutrality is once again in the news, is that Ajit Pai, Donald Trump’s Chair of the Federal Communications Commission (FCC) and previous lawyer for Verizon, has announced his plan to gut Net Neutrality rules with a vote on December 14th, 2017.

Why Should You Care?

Net Neutrality is not just an American issue. The vote is happening in the USA, but if it passes, it will have global effects. Many of your favourite online services could be slowed way down, or blocked entirely. Many web services are based in the USA, and if they can’t afford or don’t pay the new fees, then they can fade away.

Canadian or other international based web services could be forced to pay the fees if they want to reach American users, or be slowed way down if tried to be accessed in the USA. There is also a lot of Canadian Internet traffic that goes through the USA, and it is unclear how exactly that would be affected, but it almost certainly would be.

If Net Neutrality dies in the USA, there is also the possibility of Canadian big telecom companies to push for the same thing: a hyper-regulated Internet where only money makes things thrive. Since Net Neutrality was won in Canada in 2009, the big 4 providers have consistently tried to undermine it. There is currently a campaign from Open Media calling for an open and free Internet, that has resulted in the CRTC holding a consultation that will shape the rules that govern the future of the Internet in Canada. Add your name here to show support for this message.

What Can You Do?

Open Media have set up a campaign to tell Republican majority Congressional leaders Paul Ryan and Mitch McConnell to stop the FCC’s plan to kill Net Neutrality: Add your name to The World For the Web.

Currently, the Internet is vast, inexpensive, and unrestricted. The speed of which a page or video loads is not dependent on how much they paid the Internet providers. However if Net Neutrality dies, the Internet will become a much more restricted and costly place. Free expression and innovation online will be gone, and the big telecom companies will have full reign over what we can and can’t see online.

For Canada, join the call to turn our Net Neutrality rules into law.
For the USA and the world, join the campaign that is speaking out against the threatened freedom of the Internet.

You can also call on our Canadian government to make Net Neutrality rules a prerequisite in trade negotiations. This issue is too important and far-impacting to be ignored.

Posted in News & Politics, News & Politics, Newsletters | Tagged , , , , , | Comments Off on Net Neutrality – Help Keep It

Then and Now Part 4: Open Graph

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: Open Graph

Then:
Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe if there was a particularly amusing ad or interesting article they would cut it out to show to a couple of their friends, but there was nothing as extensive as today where you can share anything with literally hundreds of people in just a few seconds. With print, it was easy to see how exactly something would be displayed; once it was printed, that was it, as the image or article wouldn’t change.

Now:
Social Media is ubiquitous. It is everywhere, no matter how much you might try to avoid it – and most people do not try to avoid it. Even if you personally never post or share anything on a platform, either your business does, or you consume information that comes via social media. The vast majority of people have Facebook in some capacity, and it is not just for baby pictures and complaining about little annoyances. Real business happens on Facebook every day. It has become a vibrant hub for just about anything, which is why if you want to succeed on Facebook, you need to be displaying your content in an aesthetic manner that will not only get noticed, but clicked on, and result in a real purchase.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, Products & Services, Real Estate Websites, SEO & Marketing, SEO & Marketing, Social Networking, VREB Listings, Web Design | Tagged , , , , , , , , | Comments Off on Then and Now Part 4: Open Graph

New Pyramid Features

One of the many advantages of working with Radar Hill is that we create a completely custom website to suit your business. We know how important it is to be able to easily manage your website’s content, which is why our Content Management System (CMS), called Pyramid, is an added feature available to our clients. Pyramid enables the user to edit content themselves, which means that there is no waiting to get that latest announcement or picture added onto a website – simply login to the backend and make the desired changes.

Continue reading

Posted in At Radar Hill, Business Website Tips, Local Business, Products & Services, Pyramid Content Management, SEO & Marketing, Web Design, Website Redesigns, Website Upgrades | Tagged , , , , , , , , , , | Comments Off on New Pyramid Features

November 15th: Google Partners Marketing Mobile Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Google Partners Connect Mobile Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This Google Event is focused on how smartphones are now the centre of a customer’s journey, and how best to capture a potential client’s attention.

The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

Continue reading

Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, Technology, Web Design, Workshops & Seminars | Tagged , , , , , , | Comments Off on November 15th: Google Partners Marketing Mobile Event

New VREB Plugin

Over the last few months the team at Radar Hill have been working on a new plugin for the Victoria Real Estate Board. They began by evaluating what already existed, which was a plugin that Radar Hill created in 2013. It was great when it was built, however technology changes at such a pace that it became necessary not just to update the plugin, but to create a whole new one.

To build the new plugin, Roger, Ken, and Mike proceeded to create a mock-up of the end goal, which allowed them to easily rearrange items and preview the functionality of it before completely building it.

It is not just the look on the outside that changes, but all the behind-the-scenes coding that requires development. The technical details will not be elaborated on in this post, but if you would like more information, feel free to ask Roger. Suffice to say, this new plugin is awesome!

Continue reading

Posted in Business Website Tips, Graphic Design, Local Business, Products & Services, Pyramid Content Management, Real Estate, Real Estate Websites, SEO & Marketing, SEO & Marketing, Software & Apps, VREB Listings, Web Design, Website Launches | Tagged , , , , , , , , , , | Comments Off on New VREB Plugin

October 18th: Google Partners Healthcare and Wellness Marketing Event

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our Google Partners Connect Healthcare and Wellness Event

What Is This?

A Google Event is where Radar Hill hosts a live webinar focused on a specific area or industry of online marketing.

This upcoming Google Event is focused on how Healthcare and Wellness providers can target their ideal clients. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

Continue reading

Posted in At Radar Hill, Business Website Tips, Events, Local Business, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Website Launches, Workshops & Seminars | Tagged , , , , , , | Comments Off on October 18th: Google Partners Healthcare and Wellness Marketing Event

October Invitation: CRM Workshop

How do you keep track of your business contacts, prospects, and suppliers? If you are still using your Outlook email address book, a spreadsheet, or even a Rolodex, then this information session is for you!

Have you ever been impressed by Radar Hill’s memory? An email we send will say something like “remember when we spoke last April about adding a map to your site?” or “How did it go with the painter we referred you to back in June?” While it is true that we get to know our clients well, so that if you were to ask Shawn, Roger, or Dan about a specific person they would be able to tell you their business, spouse, and even their hobby, it can also be overwhelming to remember all this about the several hundreds of people we interact with. To help their memories and efficiently keep track of people, we use a Customer Relations Management software (CRM), and Shawn is giving a talk about how invaluable using one can be.

Continue reading

Posted in Business Website Tips, Local Business, Website Launches, Workshops & Seminars | Tagged , , , , | Comments Off on October Invitation: CRM Workshop

Then and Now Part 3: SSL

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and we are publishing a “Then and Now” blog series to illustrate what a website in 2017 requires to stay current. This edition: SSL.

 

SSL

Then:
The World Wide Web (WWW) and its Hyper Text Transfer Protocol (HTTP), one of the languages used to communicate across the Internet, triggered a new way of sharing information. A generation ago, information was not sent via electronic wireless venues, rather everything was written down on paper. If there were secure files stored in a safe for example, you would know immediately if there was a breach, as you would be able to see any damage done. And even once the Internet became prominent, what was available for hackers to access was very limited. There were no banking records, personal identities or other personal data that were stored in cyberspace that could be accessed from anywhere at anytime.

Now:
The Internet has evolved immensely in its 24 years of public use. Everything is done online. And what you need to remain secure is constantly changing. Hackers are eager to always tear down defences and exploit weaknesses, to get your information. There has been an increase in cybercrime in the last few years, with the emergence of robot networks that enable criminal activity to be conducted on an unprecedented global scale. Anyone can be targeted, and it just takes one little slip and hackers can intercept all kinds of information. However, there is something that can help combat the risks of the Internet, and that is SSL.

Continue reading

Posted in At Radar Hill, Business Website Tips, Products & Services, Security, SEO & Marketing, Technology | Tagged , , , , | Comments Off on Then and Now Part 3: SSL

Then and Now Part 2: Schema

Radar Hill has been in business for 16 years, and the magnitude of change in the 21st century when it comes to websites is staggering. What was a shiny new website just 5 years ago can now be outdated and leave your business with a huge potential gap in visitors and clients. There are various measurable ways that the World Wide Web has changed in 16 years, and so we are publishing a “Then and Now” blog series to demonstrably show what a website in 2017 requires to remain current. In this edition, we bring you: Schema.

Schema

Then
Not too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service you offered came from word of mouth. There was no global searchable database for anything that you wanted or could think of.

Now
With the emergence of the Internet, businesses can control their brand via their online presence, and instead of referrals or finding the nicest ad in the phone book, people look directly for the service or product they desire on Google and other search engines. Google has dramatically evolved its search engine ranking position algorithm since its inception in 1998. In the beginning, it used to be simply about putting important keywords higher on the HTML tag hierarchy, but that was rife for deceit. Over the years Google has changed its algorithm significantly as several major updates have taken place, which means websites needing to adapt in order to be ranked highly. Schema is among those additions to help give a user a smoother experience.

Continue reading

Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Graphic Design, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Web Design | Tagged , , , , , , , , , , , | Leave a comment

Business 2 Business Newsletter

Businesses depend on other businesses to thrive. Be it a website, printing supplies, packaging supplies, catering, or bookkeeping, a business cannot operate completely independently from other businesses. We at Radar Hill have created and maintain hundreds of websites, and this newsletter will focus on our clients whose clientele is other businesses. Essentially, this newsletter is from a business featuring businesses who focus on businesses.

If you use any of the services below, let us know!

Continue reading

Posted in At Radar Hill, Industrial Service Websites, Local Business, Newsletters, Products & Services, Social Networking | Tagged , , , , , , , , | Comments Off on Business 2 Business Newsletter

August 1: Password Security Workshop

Skull and data

Almost every week, there is a news story about a site being hacked or a data breach. Maybe you have experienced this directly. Remember when the login credentials of 117 million LinkedIn users were sold on the black market?

But how can you protect yourself? How can you protect your accounts?

Continue reading

Posted in At Radar Hill, Events, Local Business, Products & Services, Security, Workshops & Seminars | Tagged , , , , | Leave a comment

August 16: Google Partners Retail Marketing Event

Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web.

Come to Our

Google Partners Connect Retail Event

Wednesday August 16th

What Is A Google Partners Connect Event?

Google Event is where Google hosts a live webinar focused on a specific area or industry of online marketing. Recent ones have included the home services industry, automotive industry, and video marketing. If you have been thinking about doing more online advertising, these workshops are extremely beneficial. Not only are you listening to Google experts presenting to you the latest information in digital advertising, but Kendra Savich, our Google certified marketing and content specialist, is there to guide and answer any questions.

Continue reading

Posted in At Radar Hill, Business Website Tips, E-Commerce & Retail, Events, Local Business, Products & Services, SEO & Marketing, SEO & Marketing, Technology, Workshops & Seminars | Tagged , , , , , , , , | Comments Off on August 16: Google Partners Retail Marketing Event